Can we get a hell yeah?
Words by Millie Willetts
Yes, the rumours are true – cult classic brand The Ordinary will be launching in selected Boots stores at the end of July. Hallelujah!
The store recently shared a picture of the brand on their Instagram, writing: ‘The secret’s out 👀 @deciem The Ordinary is coming to Boots very soon!’
Naturally, this left fans in a frenzy at the thought of physically getting their hands on the brand’s hottest products, dubbing Boots ‘the gift that keeps on giving’.
The brand become a phenomenon when it first launched in Canada in 2017, rapidly curating a massive following. It soon became available on two of the biggest online beauty retailers, Lookfantastic and Cult Beauty.
Known for its clinical technologies and developments of some of the best, effective products at very reasonable prices, a 30 ml bottle of The Ordinary Cold Pressed Virgin Marula Oil costs just £8, while their Salicylic Acid 2% is just £4.20.
The Ordinary has managed to get even the most oblivious to skincare ingredients knowing what retinol is and, being a completely paraben, sulphate and 100% cruelty-free brand, their target following is well, everyone.
Could this move be The Ordinary’s ticket to become an even biggest player in the skincare game? We think so.
The Ordinary launches online and into select Boots stores in Derby, Milton Keynes, Plymouth, Bromely, Chelmsford, Dudley, Hull and Glasgow Fort on 31st of July