OUAI Just Launched Frizz-Smoothing Wipes, And They're Incredible

Jen Atkin is a genius. End.

I'm going to be very dramatic here and say that frizzy hair ruins lives. As someone who's prone to frizz – understatement of the year – I can say that very, very few frizz products can fix a 'just been rained on' situation.

One one of these is the latest innovation from OUAI haircare, which is life-changing – not a word used lightly.

The brainchild of Kardashian-Jenner BFF and hair extraordinaire, Jen Atkin, OUAI is one of the biggest haircare brands of the moment (and has seriously Instagrammable packaging. So #millennial).

The new hair sheets are enriched with coconut oil and shea butter to smooth and hold frizz, smell incredible, and are individually wrapped so you can pop one or two in your bag for rainy days.

If you're a frizzy type looking for curly hair products that help tame the unruly mop atop your head, or struggle with thin and static hair, these are for you.

OUAI Anti-Frizz Hair Sheets, £20, ASOS

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The sheets are also made of biodegradable hemp paper, so ain't bad for the environment either.

With 15 in a box, they work out as about £1.30 per sachet. Small price to pay to actually banish frizz, we say. Get them while the getting's good.

Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.