Lime Crime has launched their biggest counter in the world – and it's right here in the UK

Calling all unicorn lovers...

Calling all unicorn lovers...

Brace yourselves, Lime Crime fans – the brand has just opened its biggest counter in the world and, better still, it's right here in the UK. Winner!

With a huge range of bright colours and experimental shades and textures, the brand is known for their playful vegan beauty friendly products and long-lasting formulas, allowing beauty lovers to fully express themselves through make-up.

Taking over the third floor of Selfridges London, you'll be able to swatch and shop all of your favourite Lime Crime products IRL, from Bushy Brow Gel to Velvetine Lipsticks and Venus eyeshadow palettes.

You'll be able to bag yourself a great beauty deal, as for every two or more products you purchase on counter, you'll receive a mini Velvetine liquid lip, and a full size Wet Cherry Lip Gloss with every three or more.*

But the fun doesn't stop there, folks, as you can also choose from five gorgeous beauty looks for your very own Lime Crime make-over. If you book in during the counter's launch week between the 23rd-30th April and post a pic of your look to Instagram with the hashtag #LCXMe, you'll be entered for a chance to win all of the products used in your makeover. Dreamy.

Keep scrolling for a preview of all five looks below...

Moonlight Diva

(Image credit: Lime Crime)

Iconic Unicorn

(Image credit: Lime Crime)

Heavenly Angels

Cherry Aphrodite

Mystic Ivy

(Image credit: Lime Crime)

What are you waiting for? Head down to the third floor at London's Selfridges to give the looks a try for yourself.

*While stocks last

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.