Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty

    Lime Crime has launched their biggest counter in the world – and it's right here in the UK

    Calling all unicorn lovers...

    Lucy Abbersteen's avatar
    By Lucy Abbersteen
    Published 23 April 2019 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Calling all unicorn lovers...

    Brace yourselves, Lime Crime fans – the brand has just opened its biggest counter in the world and, better still, it's right here in the UK. Winner!

    With a huge range of bright colours and experimental shades and textures, the brand is known for their playful vegan beauty friendly products and long-lasting formulas, allowing beauty lovers to fully express themselves through make-up.

    Taking over the third floor of Selfridges London, you'll be able to swatch and shop all of your favourite Lime Crime products IRL, from Bushy Brow Gel to Velvetine Lipsticks and Venus eyeshadow palettes.

    You'll be able to bag yourself a great beauty deal, as for every two or more products you purchase on counter, you'll receive a mini Velvetine liquid lip, and a full size Wet Cherry Lip Gloss with every three or more.*

    You may like
    • Kiko Milano I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    • Rosie Huntington-Whiteley X ViX The Low-Down: All the Fashion Industry News you Need to Know, Now
    • a selection of trinny london products As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used

    But the fun doesn't stop there, folks, as you can also choose from five gorgeous beauty looks for your very own Lime Crime make-over. If you book in during the counter's launch week between the 23rd-30th April and post a pic of your look to Instagram with the hashtag #LCXMe, you'll be entered for a chance to win all of the products used in your makeover. Dreamy.

    Keep scrolling for a preview of all five looks below...

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Moonlight Diva

    (Image credit: Lime Crime)

    Iconic Unicorn

    (Image credit: Lime Crime)

    Heavenly Angels

    Cherry Aphrodite

    Mystic Ivy

    (Image credit: Lime Crime)

    What are you waiting for? Head down to the third floor at London's Selfridges to give the looks a try for yourself.

    *While stocks last

    Lucy Abbersteen
    Lucy Abbersteen
    Social Links Navigation
    Beauty Contributor

    Lucy is a freelance beauty editor and contributor at Marie Claire, and has also written for titles including Cosmopolitan, Refinery29, Glamour and woman&home. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results. When she’s not got beauty on the brain you’ll probably find her reading or Netflix-ing.

    Read more
    Kiko Milano
    Make Up I Watched Kiko Milano Build a Beauty Empire in Plain Sight—Now the World Is Finally Catching Up
    Rosie Huntington-Whiteley X ViX
    Fashion The Low-Down: All the Fashion Industry News you Need to Know, Now
     
     
    a selection of trinny london products
    Beauty As a Beauty Editor, I Cannot Believe I Have Been Hesitant to Try This Brand—It’s Now Become My Most Used
    collage of beauty items on sale
    Beauty 18 Iconic Beauty Buys That Are Either on Sale, Have a Discount Code or Both
     
     
    Latest in Beauty
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
     
     
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
     
     
    Latest in News
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.