Lime Crime has launched in the UK and (unsurprisingly) it’s epic

Everything you need to know about the zeitgeist-y vegan beauty brand

Everything you need to know about the zeitgeist-y vegan beauty brand

Sound the new make-up klaxon, because Lime Crime has officially touched down on UK soil.

Founded by Doe Deere in 2008, the brand is about as colourful and fun as you could possibly get, while its name is a nod to Deere's favourite colour, green.

Every product in the line is carefully thought out, vegan and cruelty free, ticking all the boxes for modern make-up lovers.

Lime Crime has just taken up permanent residence in Selfridges, so allow us to take you on a whistle stop tour of their greatest hits that should definitely add to your beauty arsenal.


Lime Crime Velvetines Matte Lipstick, £18, Selfridges

Lime Crime Velvetines

Liquid lipstick without the dryness, these glide on for the perfect powdery-matte pout. The formula is so thin, but densely pigmented, that you'll forget you're even wearing it. We love shade Cashmere, a super soft dusky nude.

Buy now

Diamond Crushers

Lime Crime Diamond Crushers Lip Topper, £18, Selfridges

Think lipstick, but extra; these bad gals will add some serious sparkle and shine to your lip colour, taking your overall look to new boujie heights. Match your glitter colour to your lipstick or go all out with shimmering iridescent purple – aptly named 'Unicorn'.

Buy now

Venus XL

Lime Crime Venus XL Eyeshadow Palette, £50.50, Selfridges

Lime Crime Venus XL

Palette lovers, if you have a passion for collecting and stacking your eyeshadow beauties then this is one you really need. The shadow itself is super fine with rich colour payoff, and they're so blendable you'll be able to create endless eye looks. Truly one of the best eyeshadow palettes out.

Buy now


Lime Crime Plushies Lip Veil, £18, Selfridges

If Velvetines are too matte for your tastes, Plushies are that slightly silkier demi-matte with all the colour. Think fuller-looking lips with just the right dash of rich colour for the perfect pout, and tonnes of shades to choose from.

Buy now


Lime Crime Aquarium Brush Set and Pouch, £52, Selfridges

These days brushes come in all colours, shapes and sizes, and the bolder the better. Not only do the Aquarium brushes perform, but they'll look super cute on your dressing room table, too. Major unicorn vibes.

Buy now


Lime Crime Hi-Lite Palette in Opals, £35, Selfridges

It wouldn't be a modern beauty brand without the inclusion of some killer highlighter palettes, like the Hi-Lites. Our favourite is the Opals palette, boasting holographic shades of pink, gold and peach for that multi-dimensional glow. Every highlighter addict needs this in their life.

Buy now

Safe to say that Lime Crime is well and truly on our radar.

We'll see you in the beauty hall...

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.