Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Beauty

    Kaia Gerber announced as new face of Marc Jacobs beauty

    She got it from her mama

    Natalie Lukaitis's avatar
    By Natalie Lukaitis
    Published 9 September 2016 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    (Image credit: MARIO TESTINO)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    She got it from her mama

    They say the apple doesn't fall from the tree and looking at Kaia Gerber and her mother, Cindy Crawford, you can clearly see that it's true. Not only is Kaia the spitting image of her supermodel mum, the 15 year old is also following in her footsteps with a stellar modelling career of her own, most recently landing the covetable role as the face of Marc Jacobs beauty. 

    Created with leading make-up artists and Marc Jacobs Beauty Creative Director, Diane Kendal and shot by renowned photographer, David Simms, the new campaign features Kaia with tightly crimped red hair and 80s style teal eyeliner with a modern twist. 

    'I'm so excited and honoured that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry. I'm obsessed with his beauty products and like everything else he does, Marc Jacobs beauty makes you feel feminines and playful', Kaia said of her new role. 

    (Image credit: MARIO TESTINO)

    After already landing campaigns like Miu Miu and Alexander Wang, it seems like this is just the beginning of a very illustrious career. Get it girl! 

    You may like
    • Kaia Gerber Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    • Celebrity Handbags Everyday Handbags are Stealing the Spotlight—These are the 9 Styles Celebrities Including Rihanna and Kaia Gerber are Championing
    • Kaia Gerber Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Natalie Lukaitis
    Natalie Lukaitis
    Social Links Navigation
    Read more
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Celebrity Handbags
    Shopping Everyday Handbags are Stealing the Spotlight—These are the 9 Styles Celebrities Including Rihanna and Kaia Gerber are Championing
     
     
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
     
     
    Latest in Beauty
    Beauty Digest: New beauty products Givenchy /  Diptyque / Jones Road / Dr Reju-All / Liberty London
    Beauty The Beauty Digest: Lip Balms Are the New It-Bags, Diptyque Does Halloween & Bobbi Brown Does It Again
    Sephoria new beauty brands: Substance of Light / French Cowboy / Omad's
    Beauty Beauty’s Next Breakout Stars—Why Beauty Fans Are Flocking to SEPHORiA London
     
     
    Anti-blush makeup trend
    Make Up Why Makeup Artists Are Embracing the Anti-Blush Movement—And How to Make It Look Good
    Liberty London Beauty Advent Calendar 2026
    Beauty I Had My Pick Of 27 Advent Calendars This Year, Here’s Why Liberty’s Came Home With Me—And It’s Not Why You Think
     
     
    Latest in News
    Jeans And Jackets
    Shopping Celine Dion, Daisy Edgar-Jones and Sarah Pidgeon Swear by This Trophy Jacket-and-Jeans Formula for Instant Fashion Confidence
    Vogue World Robots
    Fashion AI Is Shaping the Future of Fashion—Can Creative Thought Survive?
     
     
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.