Glossier Play: we can finally reveal exactly what it is…

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  • The waiting time is over

    Today sees the launch of a new brand for Glossier: Glossier Play.

    Over a week ago Glossier’s Instagram told us to follow a new Instagram handle: Glossier Play.

    Cue masses of speculation. Is it a new social platform? Is it a line of tools? Finally today we can reveal all…

    Glossier Play is the brand’s foray into playful, colour cosmetics. Like they did with the original brand, they are launching with four products (as well as two tools).

    What is Glossier Play?

    Glossier is your dependable line that works with your natural beauty – a foundation that doesn’t camouflage, a lip stick that’s only a whisper of pigment, a cheek tint that resembles a natural flush and the best mascara that gives your lashes just the slick of coating that it needs. Glossier is the friend that always tells you to be yourself.

    Glossier Play is the friend that tells you to: ‘Put your glad-rags on bitch, we’re going dancing!’ It’s an experimental, colourful collection that will be your essential kit for festivals this summer.

    What launches today?

    Glossier Play Colorslide, £13

    Glossier Play

    A gel eyeliner that comes in 14 shades that lasts and lasts and lasts (no matter how much your party you throw at it). It’s super pigmented and comes in matte and metallic shades. We’re particularly in love with Candyland – a metallic sherbet pink.

    Glossier Vinylic Lip, £14

    Glossier Play

    This is your high-shine, non-stick, packs-a-punch lip slick. It comes in a sleek click pen that can we build up to create more drama. It comes in six delicious shades – each one gives the illusion of perfectly lacquered lips.

    Glossier Play Niteshine, £17

    Glossier Play

    If Haloscope is your touch of glow, this is your blinding illuminator. The four shades are super wearable, easily applied with the doe-foot sponge applicator, but can be built up to create the perfect gleam.

    Glossier Play Glitter Gelée, £12

    Glossier Play

    Sure to be the favourite product, these little pots of joyous glitter are everything you’ve been waiting for. Everyone knows that using glitter in your make-up look can be a bloody nightmare, but this glitter is suspended in a transparent gel base, so once it’s on it stay put. You can either dab it on with your fingers or use the tool created to be use with it…

    HOWEVER, upon closer inspection it seems that this glitter is not eco-friendly and the brand actually discourage you from getting the glitter in your drains. Not ideal.

    Glossier Play The Detailer

    A precise applicator that make applying glitter that much easier. The silicone tip picks up and distributes glitter evenly wherever you want.

    Glossier Play Blade

    A rather schnazzy German-engineered sharpener designed to ensure your Colorslide eyeliner is sharp, so your lines stay precise.

    Whilst this is a super exciting extension for the US brand, we can’t help but feel slightly disappointed that more hasn’t been done to try and avoid unnecessary plastics (each product comes individually packaged in a plastic foil sweetie-style wrapped) or develop a sustainable glitter. But we don’t think that that will deter from the excitement. When the original Glossier products launched into the UK, unsurprising the country went mad for it. And we predict the same for this.

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