Spotlight: Pure Gold Collagen could be the answer to your skin-sagging prayers

Could this little bottle of wonder turn back the years?

We get a lot of stuff sent to us on the beauty desk. A lot.

Actually that’s an understatement – we’re basically hemmed in by beauty products and have to use a giant sparkly ladder to climb out over the mountains of creams, anti-ageing serums and lipsticks to leave our desks. We’re not showing off – just saying that we see a lot, we’ve collectively tried a lot, and when it comes to the gimmicky or the plain weird, we’re very very dubious.

That’s a little bit how we felt when collagen drinks started coming on to the market a few years back. The leader, and one with the most clout was Pure Gold Collagen – so much so that it has legions of great reviews and scientific before and afters to prove it’s collagen restoration efficacy. And it’s having a resurgence and lots of you have asked us what they’re all about.

We’re intrigued – so here’s the lowdown on the most popular collagen drink around.

To combat ageing with your skincare regime too check out our sister site Powder to get bespoke anti-ageing recommendations that your skin will love.

Shop now: Pure Gold Collagen, 10 Day Programme for £29.99 from Amazon

What is a collagen drink?

'A liquid beauty supplement designed to nourish skin from the inside out, targeting the visible signs of ageing associated with collagen loss.'

That’s in their words, but what it does contain is hydrolysed collagen, hyaluronic acid and other active ingredients that claim to be 20 times more effective than using a topical collagen cream or collagen pill. We’re impressed.

How does collagen help skin?

Collagen plays a key role in providing the structural scaffolding for cells, tissues, and organs - but it also gives your skin strength and plumpness. As we age, the production of collagen, elastin and hyaluronic acid in the skin gradually decreases which causes loss of elasticity and increased dryness. That slight sag you get when you hit about 30 – that’s a drop in collagen.

What does a collagen drink do?

The combination of moisture-injecting hyaluronic acid and collagen is said to be adept at ‘softening the appearance of fine lines and decreasing the appearance of wrinkles in as little as six weeks.’ It also contains vitamin C to boost the efficacy of those ingredients.

How do I take it?

50ml bottles contain a daily dose of collagen – so you just knock it back.

Are collagen drinks effective?

In clinical trials of 1,500 women aged 35 to 55 who drank it daily, two-thirds reported an ‘up to 30 per cent reduction’ in lines and wrinkles.

How much is a collagen drink?

It’s £35.99 for 10 x 50ml bottles. So, it is a little bit on the pricey side – but it’s no more than many people spend on other skincare products. If you’re worried about plumpness – it could be worth trying.

Should I know anything else?

It’s halal and kosher.