A great anti-ageing serum can take your skin from so-so to super. Read on for our favourite buys
In the historical timeline of the beauty industry, the best anti-ageing serums are relatively new. Yes, they’ve been in the background for a while, but it’s only recently that serums on the whole have been touted as a skincare essential.
As with most products that suddenly gain hype there comes a slew of different products to choose from, which can make it quite difficult to choose one that’ll work for you. But, if you’re in the market for one, you’ve come to right place as we’ve done all the hard work for you.
Over the course of time, through a lot of beauty editor trial and error, we’ve pulled together a list of the most effective and subsequently, best anti-ageing serums out there. There are serums that will help protect and prevent wrinkles and lines in the early stages and some ingredients, like retinol, can even reduce the appearance of existing damage.
When to use the best anti-ageing serums
Anti-ageing products, particularly those with antioxidants, can be used as early as in your 20s, but the most important thing is to use anti-ageing products that are appropriate for your skin type. Remember that serums contain the highest concentration of active ingredients that you can get without a prescription, so it’s important to get the right one for you.
If you’re acne-prone, look for vitamin C serums. If you have dry skin, look for vitamin E. And if your skin appears dull, look for antioxidants, which will help protect your skin from free radicals like pollution.
How to apply face serum
After cleansing your skin, smooth your anti-ageing serum over slightly damp skin. Then, press the serum into your skin with an open palm instead of fingertips to release the active ingredients. Leave it to sink in properly for at least five minutes.
If you’ve come across the best moisturiser for your skin type, apply it afterwards. But, if your skin feels nourished enough just from using the serum, simply add a sun protection product (SPF) and you’re ready to go.
Scroll through the best anti-ageing serums below to find your perfect match.
Supercharge your skincare regime with this unique complex of anti-ageing technologies that help to repair, enhance and protect the skin.
Matrixyl 3000 Plus, the star technology for helping to restore a more youthful appearance to your skin, plays a huge part, as does
Hyaluronic acid, for added firmness and a patented antioxidant complex, to protect the skin against environmental stress. Rice peptide and alfalfa complex also work to help preserve levels of collagen and fibrillin in the skin.
Layer this serum under your nightly moisturiser and you’ll spur your skin into regeneration while you sleep. It uses technology that works inline with the skins nighttime rhythm and, essentially, makes the whole skin renewal process more efficient. It’s a beauty editor favourite.
Ok, so it’s not technically a serum but you apply this before your moisturiser. It’s a gel like formula packed to the rafters with the powerful antioxidant reseveratrol plus Baicalin and Vitamin E. Wear it at night so that, with it, your skin has a fighting chance of repairing the damage that occurred during the day.
Our skin requires a lot of energy to do what it needs to do to look good. When we’re young and sprightly we have skin energy by the bucket load, it’s why our skin looked so plump and fresh. But, as we get older, skin energy takes a drop and so cell turnover slows down and our skin is less able to repair damage. Sad times.The technology in Olay’s new Regenerist serum boosts re-energises our skin cells while also targeting dark sports with Sepiwhite and speeding up cell turnover with niacinamide (a B vitamin). Your skin will love this.
The multi-award winning Double Serum is the only intensive anti-ageing treatment serum rich in 20 plant extracts that boosts the skin's vital functions. An innovative serum with a two-phase system that targets all aspects of skin ageing in one complete skin care concentrate.
This serum brings visible improvements to skin from its first application. Anti ageing benefits intensify over time and daily use. Immediately skin texture is refined, hydration levels go up and lines less visible. Then, after 1 week firmness is improved and facial contours lifted and defined.
An uneven skin tone is more ageing than wrinkles. Fact. This brightening serum harnesses the pigment blitzing properties of Rosa Roxburghii (the fruit of a variety of rose) – plus essential fatty acids and vitamins A, C and E - to brighten skin and help to repair UV damage, post-inflammatory pigmentation and age spots. Clever stuff.
This dynamic fusion of 16 super nutrients and bio-actives are designed to increase collagen synthesis, lift and firm the skin and reduce fine lines.
Apply 1-2 pumps of this super serum to the face and neck daily for amazing anti-ageing results.
If you're in need of a serious splurge, then Crème de la Mer's Renewal Serum is a price worth paying for. Turn back the clock in a matter of days.