Brexit panic is even having an impact on our beauty shopping habits

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  • Started stockpiling skincare yet?

    Few people actually have a clue what’s going on with Brexit at the moment, but there is a lot of concern about the impact it’s going to have on the cost and ease of access to products from within the EU.

    You’d think that access to things like food or medication would be our number one concerns ahead of leaving the EU. But, in new research carried out by Swedish skincare brand FOREO, 25% of people said they’d struggle most if Brexit led to product shortages in beauty more than any other sector.

    46% of women who use European beauty brands think that their fave products will increase in price after Brexit, and just over a quarter of millennials have either already started to stockpile products or would consider doing so.

    ‘We’re very aware that our British customers might be concerned about how easy it will be to get their hands on FOREO products after Brexit,’ said Nora Zukauskaite, the brand’s marketing and communications manager.

    ‘We’d like to reassure them that we have taken measures to ensure that our major retailers will have plenty of stock in the months after Brexit, and that we do not envisage increasing the prices across any of our range.’

    Here’s hoping other beauty brands follow suit and we don’t see the prices of our favourite international beauty products skyrocket.

    It just goes to show, skincare, make-up and haircare are pretty high on our list of priorities in the UK…

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