Feeling peckish? Order cupcakes with a side of Benefit concealer this evening

Benefit x Deliveroo is the Thursday night treat you need in your life

Benefit Boi-ing Cakeless Concealer

Benefit x Deliveroo is the Thursday night treat you need in your life

Words by Alicia Lansom

Like your desserts with a side of shopping? Well, you’re in luck, because for one day only Benefit is teaming up with Deliveroo to bring beauty lovers a feast for all of the senses. Dubbed the Benefit ‘cake-away’, the brand is putting sweet treats on the menu to highlight the non-cakey finish of their brand new Boi-ing Cakeless Concealer.

For just £12, Benefit will deliver their brand new coverup with a side of three bespoke cupcakes, courtesy of Lily Vanilli cakes. Really, really. The beauty brand has teamed up with delivery service to give beauty addicts the chance to get their hands on their brand new concealer *24 hours before* the official launch.

For one day only (Thursday 22nd August), make-up lovers can order from the Benefit ‘cake-away’ and receive their new cover-up absolutely free. But it won’t just be your delivery driver arriving at your door, with the brand sending along a senior Benefit Cosmetics MUA to help you find your perfect shade.

Benefit Boiing Concealer

Make-up junkies will have had the original Boi-ing Industrial Strength formula, one of the best concealers out there, on their radars for some time, with the cover-up being one of the brands most cult products ever since its launch in 1995. But the little pot of happiness has been given a brand new makeover, and the new formula is set to give the classic cover-up a run for its money.

Featuring a doe-foot applicator, the Boi-ing Cakeless Concealer brings all the power of the original in a creamy, liquid form. Available in 12 shades, the product is a full coverage consistency, making it perfect for covering up stubborn under-eye bags and pesky blemishes. But although it's a creamy formula, the product is far from cakey, featuring a lightweight finish that won’t sink into the skin or fine lines.

Benefit 'Boi-ing' Cakeless Concealer, £18.50, Harvey Nichols

Benefit Boiing Cakeless Concealer

Buy now

Once launched, the brand new concealer will retail for £18.50, but Benefit is giving fans the chance to bag the product (along with some delectable cupcakes) for a discounted price for a limited period. Available in an array of flavours including vegan vanilla raspberry with cherry, gluten-free strawberry and mini matcha, the mouthwatering deal is almost too good to miss out on.

The offer is available now nationwide in selected areas of London, Manchester and Glasgow. To place your order, simply head on over to the Deliveroo app and then sit back and relax as your driver bring your sweet treats plus a brand new concealer straight to your door.

Lucy Abbersteen
Beauty Contributor

Lucy is a freelance beauty editor and contributor at Marie Claire, and has written for titles including Glamour, Refinery29, Popsugar, woman&home and more. She was previously Marie Claire’s junior beauty editor. During her career, she’s covered everything from backstage beauty at fashion week to interviews with famous faces like Drag Race royalty and Little Mix. As for her beauty ethos, she’s a big advocate for not having to spend a fortune on beauty products to get good results, and when she’s not got beauty on the brain you’ll find her reading or hanging out with dogs.