Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty
    2. Hair

    Make Frizz A Thing Of The Past With Aveda's Smooth Infusion Naturally Straight

    A godsend for anyone with naturally curly hair

    By Marie Claire
    Published 11 February 2015 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Photo of the Aveda Smooth Infusion Naturally Straight
    Photo of the Aveda Smooth Infusion Naturally Straight
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    A godsend for anyone with naturally curly hair

    If you've got naturally curly hair, the chances are you've spent half of your life trying to tame frizzy lengths and ends. But sometimes, even the most rigorous morning routine of hairdryers, straighteners and hairspray can't beat flyaway locks - not to mention the lasting damage done by heat styling, causing hair to become brittle and dry.

    If this sounds all too familiar, you will soon be singing the praises of the new Aveda Smooth Infusion Naturally Straight Cream. A revelation for curly haired girls, all you have to do is apply a small amount to damp hair, section by section, and blow dry or straighten to create the most perfectly sleek hair you've ever managed to achieve.

    But the best part? Thanks to the unique formula, hair becomes progressively straighter over time, as the Smooth Infusion cream relaxes the curl, holding your freshly straightened style for longer (and taking some of the laborious styling time out of your morning).

    Organic cassava root helps to form a barrier against intense humidity to help you forget about frizz from day one, but it's the lasting results of Aveda's Smooth Infusion Naturally Straight that have got us hooked...

    You may like
    • woman with tinted maroon sunglasses wearing a beige military style jacket with long, straight blonde hair - best hair straighteners The 14 Best Hair Straighteners That Justify the Investment
    • selection of the best pre-shampoo treatments tested by Marie Claire UK If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
    • brunette woman with bouncy blow dry The 11 Best Hair Dryers of 2026 for Every Hair Type—Tried and Tested by Our Beauty Team

    Buy Aveda's Smooth Infusion Naturally Straight, £21.50

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    woman with tinted maroon sunglasses wearing a beige military style jacket with long, straight blonde hair - best hair straighteners
    Hair The 14 Best Hair Straighteners That Justify the Investment
    selection of the best pre-shampoo treatments tested by Marie Claire UK
    Hair If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
     
     
    brunette woman with bouncy blow dry
    Hair The 11 Best Hair Dryers of 2026 for Every Hair Type—Tried and Tested by Our Beauty Team
    hair
    Hair I Haven't Trimmed My Hair in a Year—I Credit This Hydrating Shampoo and Conditioner For My Surprisingly Silky Ends
     
     
    Latest in Hair
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
    selection of the best pre-shampoo treatments tested by Marie Claire UK
    Hair If Your Hair Still Feels Lacklustre No Matter What You Try, a Pre-Shampoo Treatment Could Be What’s Missing
     
     
    Scalp SPF
    Hair So You Think You Know All About SPF—But Beauty Experts Say This "Forgotten" Part Of Your Body Needs Attention
    The Rachel Hair on Gigi Hadid, created by hairstylist Dimitris Giannetos
    Hair Gigi Hadid Brought Back the 'Rachel' Haircut—So I Tried It Too, and My Hair Has Never Looked So Full
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.