The affordable new beauty brand everyone’s talking about

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • And you're going to want in on it.

    Words by Lexxi Davis

    3ina (pronounced Mee-Nah BTW), is the new beauty brand on the block that you NEED to know about.

    The made-in-Europe cosmetic company only launched in February 2016, opening its flagship UK store in London’s Covent Garden. Yet reviews and hype are only getting bigger and better…

    The fun message from the amazingly affordable make-up moguls is all about ‘disruptive beauty’ and most importantly inclusive spirit. Their vision being a positive one – challenging the one-size-fits-all definition of beauty.

    Taking their inspirations from the street and banishing that airbrushed myth of perfection, 3ina is about expression and individuality and we all want to be in the club.


    Not only are the products very attractively priced – with most products coming well under a tenner each.

    All products have been designed with experimentation in mind, from their brightly coloured hero colour eyeliners and cream shadows; to their innovate and layer-able brow products – which are amazing (trust us, we’ve tried).

    Working 3ina into your make-up bag won’t be hard, because their product range is HUGE. Eyes, lips, face, nails, skincare and accessories are all covered.

    Their £15.95 3in1 foundation comes in EIGHTEEN different shades. Making it one of our favourite new brands for finding foundation that actually matches our exact colouring.

    This is your one-stop shop for amazing make-up that also prides itself on being cruelty free. (Which uses a handy beauty symbol FYI, so it’s easy tell to on other products, too).

    Love all things beauty? Powder can match you to the best products in seconds! Find your perfect mascara here.


    And it’s not just the make-up we’ve become obsessed with, it’s their skincare products too. Especially their gold under eye masks.

    For just £4.95 you get gold and rose extract infused pads, that are perfect for a midweek pick-me-up. Pretty luxury for under a fiver.

    You’ll also want to follow their beautifully curated Instagram page, for even more fun beauty inspiration. You can buy your favourites from the 3INA site, but it’s also available to buy from ASOS too.

    And to top it off, the packaging is beautifully minimal, looking chic mixed in with your other favourite brands (because we’re always thinking about that flat lay…)

    Reading now

    Popular beauty stories