The VR and fashion worlds have collided in a new immersive experience that will blow your mind. Manolo Blahnik is giving us an extensive virtual look into the craftsmanship that goes into making the iconic shoes.
The new digital 'room', called The Craft, is an extension of the award-winning virtual experience debuted in 2021 to celebrate the house's 50th anniversary, which gave us unprecedented access to its archives.
It will focus on the eight key areas of shoemaking: the design, construction, typologies, techniques, accessories, materials, the making and men's.
Kristina Blahnik, CEO of Manolo Blahnik, says: "I am delighted to showcase the craft room in our virtual archives, a place to celebrate over 5 decades of my uncle's illustrious career. The development of this digital space has been a passion of mine for many years. To finally bring it to life in 2021 was a dream come true and now to be adding a further room this year, highlighting a key pillar of our business is another milestone I'm incredibly proud of. We hope to educate you on our wonderful and skilled craft of shoemaking and show you first hand how our dedicated artisans bring Manolo's iconic collections to life. Craftsmanship really is and always will be at the heart of everything we do."
The virtual space will include everything hundreds of pieces of behind-the-scenes content, from sketches to editorials and making-of videos, in short every single that goes into the making of these iconic shoes. Visitors will be greeted by a replica of Blahnik's desk, which will give them access to the other rooms within the Manolo world.
On top of the virtual launch, you can also experience the archives in an unprecedented physical pop-up using VR technology.
The Craft is also a multisensory virtual and physical Manolo Blahnik exhibition, available at xydrobe Mayfair, a new luxury VR destination. A limited number of complimentary tickets will be available for registered guests, giving them 45-minute to immerse themselves in the store.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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