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    1. Life
    2. Homes and Interiors

    Tap into these tribal-inspired interior buys

    Textiles designer Sam Barrows gives us her exclusive edit of the new season interior trends

    By Amie-Jo Locke
    Published 19 May 2017 In Features

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    Textiles designer Sam Barrows gives us her edit of the new season home trends

    Promotional Feature

    'Fresh, optimistic and desirable’ are the three words Sam Barrows uses to describe the Sainsbury’s summer collections. As its in-house textile designer, she explains the inspiration behind one of her favourites, the Hinterland collection.

    ‘I love vintage and nostalgic designs as well as looking at different craft techniques from various cultures,’ she says. ‘For Hinterland, we looked at mark-making techniques to create patterns on home accessories and textiles.’

    Warm earthy tones of mustard yellows, tan leather and tribal red are the backdrop for sgrafitto patterns across the collection. Natural materials feature largely, with carved mango wood, terracotta and brass accessories.

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    ‘This trend is ideal for layering to create a vibrant look for summer,’ Sam says. Her penchant for eye-catching detail and trend-led finishes are reflected in key picks from across the range, including vibrant tribal-inspired picnicware, table runners and napkins.

    The Hinterland collection for the home and garden uses the same mark-making designs with stylish geometrics that are distinctly African in style. 'Mix and match natural tones with the beautiful accessories and textiles available,’ says Sam.

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    Whether you are looking for a quick seasonal update, or a complete revamp, Sainsbury’s summer collections have everything the interior aficionado needs to make the most of their indoor and outdoor spaces.

    The Hinterland collection is available now at selected Sainsbury's stores.

    Discover Sam Barrow's favourite pieces…

    What to read next
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    Hinterland Salad Servers, £3

    Hinterland Salad Servers, £3

    Tribal chic and super cheap, get these salad servers before they sell out!

    Tribal chic and super cheap, get these salad servers before they sell out!

    Hinterland Embroidered Tassel Cushion, £10

    Hinterland Embroidered Tassel Cushion, £10

    Bright pom-poms and tassels are must-haves on this season’s soft furnishings.

    Bright pom-poms and tassels are must-haves on this season’s soft furnishings.

    Hinterland Medium Metal Lantern, £12

    Hinterland Medium Metal Lantern, £12

    Create a warm, exotic glow with this cutwork brass lantern.

    Create a warm, exotic glow with this cutwork brass lantern.

    Hinterland Grey Quilted Throw, £30

    Hinterland Grey Quilted Throw, £30

    Soft and cosy, this throw will work in every room and come in very handy to drape over your shoulders on summer evenings.

    Soft and cosy, this throw will work in every room and come in very handy to drape over your shoulders on summer evenings.

    Hinterland Yellow Tall Ceramic Vase, £12

    Hinterland Yellow Tall Ceramic Vase, £12

    Inject a pop of mustard yellow into your living room with this intricately patterned vase.

    Inject a pop of mustard yellow into your living room with this intricately patterned vase.

    Hinterland Zigzag Cushion, £12

    Hinterland Zigzag Cushion, £12

    Work some geometric chic into your home.

    Work some geometric chic into your home.

    Hinterland Large Ceramic Candle, £8

    Hinterland Large Ceramic Candle, £8

    Featuring a tribal-inspired design, this candle is perfect for adding ambience.

    Featuring a tribal-inspired design, this candle is perfect for adding ambience.

    Hinterland Wooden Giraffe, £6

    Hinterland Wooden Giraffe, £6

    How about this gorgeous mango wood giraffe? We'll take two please!

    How about this gorgeous mango wood giraffe? We'll take two please!

    Amie-Jo Locke
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