No annual leave required... you can shop this from home
Whether they base their 2017 interior designs on the Aztec vibes of South America or the opulence of Morocco, taking inspiration from around the globe is something interior stylists regularly do.
But, thanks to the new Hinterland collection at Sainsbury’s, there’s now no need for you to damage your bank balance by racking up air miles or taking annual leave. While the idea of scouring traditional markets to source tribal-inspired textiles or hand-painted ceramics from around the world is appealing, the logistics of getting it all back in one piece, through customs and into your home, is not.
So why not settle for the next best thing? Sainsbury’s dedicated in-house design team has curated the dreamiest collection of artisan-style home accessories that tap into the season’s current mood for craftsmanship. Think warm, earthy tones, mustard yellows and tribal reds mixed with carved wooden objects and Moroccan-style brass accessories, guaranteed to feed your inner travel bug.
‘For the Hinterland collection we looked at mark-making techniques to create patterns on home accessories and textiles,’ says textiles designer Sam Burrows, who works for Sainsbury’s in-house design team. We‘ve also spotted influences of Aztec art, quilting and woven works in the collection.
Featuring tribal prints and natural materials, the new collection is influenced by African and South American traditional crafts.
Luckily for you, the only journey you need to make is to your nearest Sainsbury‘s store stocking homeware – amen. Just be sure to stock up on cacti and succulents to complete to the lush, exotic vibe.
Feeling this trend? Take a look our edit of the best global-inspired interior buys…