Thinx founders Miki, Radha and Antonia want to empower females around the world with their products.
Your days of worrying about being left red-faced when your period leaks through your favourite skirt are over thanks to three women from New York.
Thinx founders Miki Agrawal, her twin sister Radha, and friend Antonia Dunbar have cleverly designed a line of pants that posses the ability to absorb blood.
Yes, really. Pretty amazing, right?
'We see a world where no woman is held back by her body,' a statement from the trio on the brand's website proudly reads.
'We will work proudly and tirelessly until every single girl has an equal opportunity for the brighter future she deserves. By reimagining feminine hygiene products to provide support, comfort, confidence, and peace of mind, we aim to eliminate shame, empowering women and girls around the world.'
Billed as 'the way modern women do periods', the knickers, thongs and briefs are crafted from a moisture-wicking fabric that keeps the wearer feeling dry - even if they've had an unwanted spill.
And depending on the style, the super-absorbent anti-microbial undergarments can hold up to two tampons' worth of liquid.
Far from just being something purely practical and seriously unsexy, the underwear has been thoughtfully design and is rather attractive.
The dainty lace thongs are recommended for light days, while the briefs are ideal for medium days. Girls experiencing the heaviest part of their period are encouraged to slip on the flattering hip-huggers.
Thinx's scanties are available to buy in black or nude and are priced between £15 and £22. A percentage of money made will be donated to nonprofit Ugandan organisation AFRIpads to help buy sanitary towels for school children.
Aside from creating a revolutionary product, it's clear Miki, Radha and Antonia are on a real mission to challenge the way society thinks about periods.
Miki told Forbes: ‘I want to change the culture around women’s most normal time of month — and not while wearing grandma panties or pads that feel like a diaper.’
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
Prince George, Princess Charlotte and Prince Louis have to miss an A-list event for a very relatable reason
By Jenny Proudfoot
Kate Middleton's Monica Vinader necklace is currently 30% off in the Cyber Monday sale
Snap it up before they sell out
By Penny Goldstone
Princess Kate's "image change" is reportedly down to her upcoming portrayal in The Crown
By Jenny Proudfoot