The breast cancer awareness month products to shop this October

This month there’s only one shade on our radar: pink

You may associate October purely with Halloween season but it’s also Breast Cancer Awareness Month, a great chance to spread awareness of the illness. It’s a time to raise money not only for scientific research around the disease, but also support for those affected.

You’ve probably seen the pink ribbon several times before now, a symbol of the annual campaign to raise awareness for this devastating disease. But as well as wearing the ribbon, you can also show your support in another way – by shopping.

This month many of our favourite brands have given products a pink twist in order to support amazing breast cancer charities. From gorgeous perfumes to super skincare, beautiful bags and stylish accessories, this year’s Breast Cancer Awareness month edit has covered all bases.

It’s estimated that almost 1,000 women in the UK die from breast cancer every month, so showing your support this October is as vital as ever. Getting a cancer diagnosis is hard, but with the help of Breast Cancer Awareness we can work together and try to make that burden a tiny bit easier.

Want to do your bit? We’ve rounded up the (mostly pink) products that are donating to breast cancer charities during October.

ELEMIS Pro-Collagen Marine Cream

Arguably one of the best moisturisers in the world, ELEMIS Pro-Collagen Marine Cream has gone pink for October in honour of Breast Cancer Awareness Month. Sales from the pink-packaged face cream will go towards a £25,000 target donation from ELEMIS to Breast Cancer Care.

Shop now: ELEMIS Breast Cancer Care Pro-Collagen Marine Cream for £99 from Fabled

Jo Malone London Red Roses Cologne


This year marks the 25th anniversary of The Estée Lauder Companies Breast Cancer Campaign, the companies biggest charitable initiative, which has raised more than $65 million all over the world to support breast cancer charities and research. Jo Malone is one of their many brands raising funds for breast cancer initiatives; for the whole of October, £20 from every sale of their Red Roses Cologne will go to the Breast Cancer Awareness Foundation.

Shop now: Jo Malone London Red Roses Cologne for £88 from

ghd Pink Blush collection

breast cancer awareness ghd Pink Blush collection

Ghd is sort of synonymous with Breast Cancer Awareness month – over the last 13 years they’ve raised more than £10 million for breast cancer charities all over the world. The brand has now remodelled its newest model, the Platinum Styler in a dreamy blush pink shade for October, with £10 of the proceeds going towards breast cancer research.

Shop now: ghd Platinum Pink Blush styler for £165 from Fabled

Want to go the extra mile and treat yourself to a completely new hairstyling kit? The ghd shopping doesn’t stop at straighteners this October; you can also pick up a pink blush version of go-to Air Hairdryer this month or treat yourself to a new paddle brush, both of which will also donate to breast cancer research.

Shop now: ghd Air Pink Blush Styler for £99 from John Lewis

Shop now: ghd Pink Blush Paddle Brush for £20 from Fabled

Bobbi Brown

breast cancer awareness

Another member of the Estée Lauder Companies’ Breast Cancer Campaign, 20% of the proceeds from the peony set will go to the Breast Cancer Research Foundation.

The Limited Edition Peony Set will be available at Bobbi Brown counters and online from October

Charm Bracelets by Branch On The Park


Branch On The Park has created these adorable pink charm bracelets for Breast Cancer Awareness month, coming in both a silver and 18-carat gold plated version. Wear your charm bracelet with pride throughout October and for each sold, £2 will go to the Pink Ribbon Foundation.

Shop now: Branch On The Park Pink Cuddle Charm Bracelet for £20 at

Estée Lauder Advanced Night Repair


Breast Cancer Awareness Estee Lauder


Estée Lauder’s groundbreaking night serum has been given the pink treatment once again for their Breast Cancer Campaign. Lauder has been making gorgeous collectables for years, and this keyring attached to every Advanced Night Repair II is no different.

Shop now: Estée Lauder Pink Ribbon Advanced Night Repair for £72 from Fabled

Aveda Hand Relief

As part of the Estée Lauder Companies’ Breast Cancer Campaign, Aveda’s global network is aiming to raise a total of $330,000. Approximately £3 from every individual sale of Hand Relief – sporting the pink ribbon – will be donated to the Breast Cancer Research Foundation towards cruelty-free research.

Shop now: Aveda Breast Cancer Awareness Limited Edition Hand Relief for £22 from John Lewis

Origins Drink Up Intensive Mask

Breast Cancer Awareness Origins

Think of this little tube as dry and uncomfortable skin’s best friend. While there’ll always be a space in our hearts for the usual avocado-green packaging, this limited edition pink ribbon design might just cinch it (especially as £4 is donated to the Breast Cancer Campaign).

Shop now: Origins Breast Cancer Awareness Drink Up Intensive Mask for £24 from Fabled

Bumble and Bumble thickening spray

Breast Cancer Awareness Bumble and Bumble


If you’ve got thin or limp hair and you haven’t tried Bb. Thickening Spray, now’s your chance. 20% of sales of the limited edition pink bottle will go towards breast cancer research as part of the Estée Lauder Companies Breast Cancer Campaign.

Shop now: Bumble and Bumble Thickening Spray for £23 from

Philip Kingsley No Scent No Colour Shampoo and Conditioner

breast cancer awareness Philip Kingsley

A little known fact is that Philip Kingsley first created the No Scent No Colour shampoo and conditioner for his wife, Joan, after she was diagnosed with cancer in 2006. The hair specialist saw first hand how difficult it was for those undergoing cancer treatment to find the right shampoo and conditioner; Joan couldn’t use any products containing perfumes or colours, but still wanted to use products that made her feel good about herself.

He then created No Scent No Colour specifically for her, and it’s now available others having chemotherapy and radiotherapy.

Shop now: Philip Kingsley No Scent No Colour Shampoo for £18.50 from

For every 75ml bottle sold, 25p will go to breast cancer charity Look Good Feel Better, who work to support the well-being and confidence of those undergoing cancer treatment. 50p from sales of every 250ml bottle will also be donated to the charity.

Shop now: Philip Kingsley No Scent No Colour Conditioner for £22 from

La Mer Moisturising Cream

Breast Cancer Awareness La Mer

La Mer’s moisturising cream is arguably one of the most famous products on the entire beauty market; even if you’ve never tried it, you’ve heard of it. For BCA month they’ve rolled out a 15ml pink version of their hero product, sales of which will donate £19.50 towards breast cancer research.

Shop Now: La Mer Breast Cancer Awareness Moisturising Cream for £65 from John Lewis

Be Relaxed Tee ‘No Rain No Rainbow’ Screen Print from Made By Riley

Made By Riley partnered with Maggie’s, a charity aimed at supporting cancer sufferers as well as those who help hold them upright. True to their pared down aesthetic and love of laidback loungewear, this slouchy Be Relaxed tee is one of three products designed in collaboration with Maggie’s. A fraction of all proceeds this shirt and two others in the collection will go towards the cancer support charity.

Shop now: Be Relaxed Tee ‘No Rain No Rainbow’ Screen Print for £55 from Made By Riley

Fiorelli Handbags


Handbag favourite Fiorelli is launching its #CARRYYOURCONFIDENCE campaign for October. The Bethnal bag (pictured) is one of four handbags that are raising money for Breast Cancer Care. Each bag sold sees a £10 donation to the charity, and Fiorelli hopes to raise £75,000.

Fiorelli’s Carry Your Confidence bags will be available from the beginning of October

Jane Iredale Magic Mitt

breast cancer awareness

This October all net profits from sales of Jane Iredale’s Magic Mitt – which removes all traces of make-up with out the need for cleanser – will be donated to charity organisation Against Breast Cancer.

Shop now: Jane Iredale Magic Mitt for £17 from

Popband’s Pink Ribbon Range

breast cancer awareness

Snag-free hair ties brand Popband has launched an entire Pink Ribbon range, comprising five different packs of four bands – so whether you love pink or would rather a more subtle-coloured hair accessory, there’s a pack for all tastes.

Shop now: Superstar Popbands for £8 from

K by Kelly Hoppen Breast Cancer Care Pendant


This pretty rose gold-plated pendant and chain from Kelly Hoppen features the word ‘Hope’ and has a brilliant-cut topaz stone in place of the ‘o’. Created especially for Breast Cancer Care, at least 60% of the sale price will be paid to Breast Cancer Care.

Shop now: K by Kelly Hoppen Breast Cancer Care Pendant for £39 from

Here’s to pink replacing orange as the go-to colour for October.

Taken a fancy to any of the products donating to breast cancer charities this October? Let us know by tweeting us at @marieclaireuk

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