This is officially how we’ll be dressing for spring/summer 2020

Marie Claire February 18, 2020 4:04 pm

Take a look at the must-see fashion and beauty campaigns and we promise you'll get instant wardrobe inspiration for the sunny season ahead.

There are some seriously brilliant new campaigns for spring/summer 2020. As we finally bid farewell winter, gone are the layers, the cardigans (it was the season of the cardigan for sure, thanks Katie Holmes), the camel coats and the boots, it’s time to embrace new trends. As always, we look to our favourite designers and brands for sartorial inspiration, and this season’s advertising campaigns are already delivering the goods. We promise you won’t be disappointed.

Who is standing out for spring/summer 2020?

From Miu Miu and Burberry to Bottega Veneta and Fendi, see all the best fashion and beauty advertising campaigns from your favourite designers and high-street store, which are really getting us in the mood for next season. There are plenty of famous faces taking to the campaign limelight, with the likes of Kendall Jenner, J Lo and the Hadid sisters giving us major SS20 envy.

As for the fashion, expect all your favourite summer trends from the catwalks, including colour blocking, soft pastels, big sleeves, masculine tailoring and all things seventies.

Keep scrolling for a look at all the best fashion advertising campaigns this season.

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Prada

The multitude characterizes Prada, an ever-shifting landscape of meaning, endlessly reinterpreted - not one woman, but many, changing ceaselessly, a reflection of fashion itself. Like the identity of women today, the identity of Prada too is fluid, fluctuating, open to interpretation - confounding explanation, eschewing rhetoric, refuting definition. The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.

Credits:
Photography by Jamie Hawkesworth
Films by Ferdinando Verderi
Models: Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez, Zso Varju.
Creative direction by Ferdinando Verderi

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Bottega Veneta

Anchored in sensuality and pure luxury, Bottega Veneta’s Spring 2020 campaign is a vision of hedonistic aspiration.

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Coach

Coach launches “Originals Go Their Own Way, its campaign for Spring 2020. Starring award-winning actor, singer, producer and new face of Coach Jennifer Lopez in her first campaign for the house and global face of Coach menswear, actor and producer Michael B. Jordan, the campaign tells the story of authentic self-expression through the lens of its powerful cast.

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Burberry SS20

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Givenchy

Givenchy unveils its Spring-Summer 2020 advertising campaign with a beautiful dichotomy. Dressed in key looks of the season, the timeless icons Charlotte Rampling and Marc Jacobs evoke memories of Paris and New York in the Nineties in images lensed by the photographer Craig McDean under the guidance of Artistic Director Clare Waight Keller. Individualism and iconoclasm embrace the liberated, self-assured allure that is so emblematic of Givenchy ready-to-wear and accessories.

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Miu Miu

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Louis Vuitton accessories

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TIBI x CLARKS ORIGINALS

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Fendi

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Alexander McQueen

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Chloé

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Salvatore Ferragamo – Gancini project 2.0

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Hush

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Fantaisie lingerie

Featuring beauty genius Sam Chapman, stylist Karen Williams, TV presenter Charlotte Broadbent as well as other Gen x women. Not the typical ad campaign you’d expect to see from a lingerie brand, for SS20 Fantasie lingerie are wanting to show how comfortable Gen x women are and how they feel they are represented today.

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Armani

Featuring Dylan Jagger and the Bloom twins, shot by Mario Sorrenti.

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Adidas: 50 year anniversary of the iconic adidas Original’s Superstar

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Charles & Keith

Features Ruth Bell

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Maje

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Equipment gender fluid campaign

Diadora SS20

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Diadora SS20