Take a look at the must-see fashion and beauty campaigns and we promise you'll get instant wardrobe inspiration for the sunny season ahead.
There are some seriously brilliant new campaigns for Spring/Summer ’18. As we put away our wool-knit jumpers and over-the-knee boots until next season, the preparation for warmer times has begun. The thought of shorter garments and even shorter days puts a spring in everyone’s step, and the wait to try out some of the Spring Summer fashion trends is finally over. Take a look at some of the best fashion and beauty advertising campaigns and take note for the season ahead. We promise you won’t be disappointed.
Who is standing out for Spring / Summer ’18?
From Missoni to Maje to Mango, see all the best fashion and beauty advertising campaigns. All getting us in the mood for summer. There are plenty of famous faces taking to the campaign limelight, with Kate Moss, Gigi Hadid, Adwoa Aboah, Emily Ratajkowski, and Kendall Jenner centre stage, plus millennial insta-stars such as Stefanie Giesinger, Caro Daur and Nina Suess all in the mix too. Don’t miss AG’s campaign, either. Shot in Greece, the new brand images are fresh and seriously smart (featuring some of their must-have denim).
It’s perhaps Bimba Y Lola’s campaign that is the most fun. Echoing the Spanish label’s youthful aesthetic, the images are equally as modern and charming as the founders of the brand themselves. From student protests in Paris to serene Ouzoud waterfalls, brands are depicting their clothes in scenes that are rich and varied for the season ahead. Style inspiration really can be found anywhere, it seems.
Keep scrolling for a look at all the best fashion and beauty advertising campaigns this season.
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M.i.h Jeans: Golborne Road by Bay Garnett
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Geox AW18 campaign
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JD AW18
Hailey Baldwin has been appointed as adidas and JD’s first ever Style Creator, making her the lead creative voice across select adidas Originals women’s campaigns at JD for AW18.
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Karl Lagerfeld AW18 Campaign Featuring Kaia Gerber
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Intimissimi AW18 campaign starring Sarah Jessica Parker
A new interpretation of seduction, with SJP dressed simply in her own clothes, a woman with her own unique and individual style.
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Agnona Autumn/Winter 2018-19
Photographer and Art Director Ezra Petronio captures, model, activist and influencer Edie Campbell who is seen walking through the streets of West London.
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Pinko Autumn/Winter 2018 campaign
For the new campaign, model Stella Maxwell was chosen to embody the vision of the PINKO woman.
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SAINT LAURENT WOMEN’S WINTER 18 – PART 1 #YSL17 BY ANTHONY VACCARELLO
Talent : Kate Moss
Photographer: Inez & Vinoodh
Music : Romy by Bruno Alexiu
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COACH Fall 2018 Campaign featuring SELENA GOMEZ
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tiger
The BLUEBELLA X TIGERLILY collection is truly a versatile collection, where underwear can be worn as outerwear across the summer season from festivals to roof top bars and beyond.
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AllSaints ‘Lost in New Orleans’ campaign
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SHUSHU/TONG AW18 Campaign
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Norma Kamali RE19 Collection
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Swarovski Stories of Yes
Introducing ‘Stories of Yes’; an empowering and inspiring continuation of the global #BrillianceforAll campaign that launched earlier this year. It kicks off by saying ‘Yes to Change’ and introduces three inspiring new brand ambassadors, Nadiya Hussain, Katie Piper and Kris Hallenga. These new faces will be working alongside Swarovski to tell their inspiring stories of yes, encouraging women to embrace any challenges that they might face through adapting to change and finding the power to say yes.
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RESERVED SS18 ‘I LOVE YOU CINDY’ CAMPAIGN FEATURING CINDY CRAWFORD
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New Look x Rochelle SS18
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IVY PARK SS18
Spring/Summer 2018 marks the continuing evolution of the IVY PARK message and speaks directly to the brand ethos ‘Strong Beyond Measure.’ Launching on International Women’s Day 2018, the campaign champions the collective strength of women all over the world.Beyoncé, the iconic performer, astute businesswoman and IVY PARK co-founder, recognises how an active and health-conscious lifestyle can help women realise their goals on the sports eld, in their chosen industries, or as caregivers at home. This campaign encourages women to nd their sport to support their life’s journey and through its lenses, to push forward the conversation of equality through empowerment.
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Saint Laurent SS18
Featuring Betty Catroux.
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Missoni Campaign, SS18
Introducing the Missoni SS18 Campaign featuring Kendall Jenner and shot by Harley Weir...
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Missoni Campaign, SS18
This campaign showcases vibrant and gigantic pictorial patchworks by American artist Rachel Hayes, suggestively framed by the White Sands National Monument
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Missoni Campaign, SS18
All with a focus upon protagonist Kendall Jenner who strikes a pose that's both mysterious and super glamorous.
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J Brand Pre-Spring 2018
J Brand's Pre-Spring 2018 collection is all about 'taking back the night'.
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J Brand Pre-Spring 2018
The campaign revisits the brand's origins as denim innovators, focusing on fit and quality in classic, chic styles.
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Scotch & Soda SS18
Photographer: Elisabeth Toll, Styling: Veronique Didry, Models: Wouter Peelen & Damaris Goddrie
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Chanel Eyewear, SS18
This Spring-Summer 2018 Chanel eyewear campaign is reminiscent of a famous image of designer Gabrielle Chanel... perching on the shoulders of her friend the dancer Serge Lifar and exuding her incredible lust for life and an eternal carefree chic.
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Chanel Eyewear, SS18
To evoke this portrait, Karl Lagerfeld has chosen top model Adwoa Aboah for his SS18 campaign - the perfect choice!
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Valentino Campaign, SS18
Gigi Hadid as we've never seen her before in this fiery Valentino campaign.
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Valentino Campaign, SS18
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Zalando SS18
This Spring/Summer 2018, online fashion destination Zalando presents “Me. Unlimited.” The new campaign features four bold personalities: international musician Beth Ditto, German athlete Alexandra Wester, Belgian activist Hanne Gaby Odiele, and French songstress Sonia Ben Ammar.
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Net-A-Porter Campaign, SS18
For SS18, Net-A-Porter travelled to Mexico City to showcase the defining trends for the season ahead.
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Net-A-Porter Campaign, SS18
For their campaign, they used a mix of power brands, such as Gucci, Calvin Klein 205W39NYC, Prada, Chloé and Saint Laurent...
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Net-A-Porter Campaign, SS18
... alongside top emerging designers from Brock Collection and Ganni, to Wandler and Attico.
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Net-A-Porter Campaign, SS18
It's power-dressing, reviving those statement 80s inspired trends, thrown in with oh-so-pretty florals and gorgeous pastel shades.
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Maje Campaign, SS18
It is Maje's 20th Anniversary this year and to celebrate they have collaborated with three photographers; Mark Peckmezian, Thurstan Redding and Coco Capitan. Modeled by new face Yasmin Wijnaldu. Shot against a serene backdrop of the Ouzoud waterfalls, we're in love with this shot!
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H&M Campaign, SS18
For SS18, H&M have taken Suki Waterhouse, Anaïs Gallagher and Adonis Bosso as their muses with a laid-back and cool denim campaign.
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H&M, SS18
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COS Yoga Collection Campaign, SS18
Take inspiration this Spring from the COS SS18 Yoga collection - shot horizontally in a series of poses on the floor.
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TOPSHOP Campaign, SS18
Evidently we're not the only ones who love TOPSHOP's classic denim styles...
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TOPSHOP Campaign, SS18
... a fun fact for you - over the past year TOPSHOP has sold one pair of jeans every 5 seconds globally.
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Warehouse Campaign, SS18
Warehouse have looked to the Barbican for their SS18 inspiration, bringing to life the textures and plants in their designs.
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Warehouse Campaign, SS18
Taking a look from the inside out, the pictures are taken from the hidden corners inside the Barbican...
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Warehouse Campaign, SS18
... and rather than using models, they have pictured people who work at or are involved with the creative space.
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Oliver Peoples SS18
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Buccellati
Crafting fine jewellery from Milan since 1919, Buccellati's campaign has the perfect air of sophistication.
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Paige jeans SS18
Dedicated to designing pieces you'll actually live in, PAIGE denim's "caught in the rain" campaign was shot in California and captures their free-spirited attitude, for you to embrace every moment.
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Bimba Y Lola #thisisSUMMEROFLOVE Campaign, SS18
BIMBA Y LOLA launches its new campaign with a series of bold photographs using powerful lighting and bold framing...
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DKNY Intimates
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Tommy Jeans Campaign, SS18
For SS18, the TOMMY JEANS global advertising campaign features a collection of millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park.
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Tommy Jeans Campaign, SS18
In keeping with the Tommy Hilfiger branding, the campaign celebrates youth, freedom and friendship.
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Tommy Jeans Campaign, SS18
The campaign, shot by Devyn Galindo in California, creates a journey of adventure...
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Tommy Jeans Campaign, SS18
... showcasing the brand's all-American classic style with a rebellious edge.
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American Vintage SS18
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DL1961 Campaign, SS18
Featuring the gorgeous Emily Ratajkowski, Lizzy Jagger, Maye Musk and Patricia Manfield, jean label DL have kicked off their "NO LONGER ON THE DL" campaign with an all-female cast of change makers to shine a light on strong, unique and inspiring women.
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The Outnet Campaign, SS18
Shot by Riccardo Vimercati and starring international models Ava Smith and Bruna Tenório, the Outnet's campaign highlights key trends and silhouettes for the season ahead...
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The Outnet Campaign, SS18
Photographed at a stylish and iconic Malibu location house famed for its use in American drama series Big Little Lies...
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The Outnet Campaign, SS18
... we're dreaming of sunny hazy days and surrounding ourselves with their most beautiful clothes.
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Gucci Campaign, “GUCCI DANS LES RUES”, Pre Fall 2018
Shot by Glen Luchford, their imagery is inspired by the bold, experimental and iconoclastic French Nouvelle Vague of the late Fifties, and Sixties. Here, Gucci’s young rebels are occupying a university campus in a gesture of optimism, idealism and passion.
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Prada Campaign, SS18
For Prada's SS18 Campaign, it's: Women, by women.
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Ermanno Scervino Campaign, SS18
Shot by Swedish photographer Mikael Jansson in the flowered garden of Villa Lazzi, the Ermanno Scervino SS18 campaign is as beautiful and ethereal as ever.
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United Colors of Benetton Campaign, SS18
Bright crayola colours, flowers, slogans and smiles... what's not to love!
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Mango Campaign, SS18
Photographed by Mario Sorrenti, Mango's SS18 Campaign features top models Anna Ewers, Amber Valletta and Noah Mills.
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Marc Cain Campaign, SS18
Taken by renowned photographer Vitali Gelwich, Marc Cain has collaborated with three renowned influencers - Stefanie Giesinger, Caro Daur and Nina Suess - for SS18 who have a combined Instagram following of just over 4.5 million no less.
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Marina Rinaldi Campaign, SS18
Teaming up with fashion-favourite Ashley Graham, we've got some serious denim-envy for these new Marina Rinaldi pieces.
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Stuart Weitzman Campaign, SS18
The perfect duo to rock the Stuart Weitzman SS18 Campaign? It has to be the iconic Kate Moss and it-girl of the moment Gigi Hadid.
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Max Mara Campaign, SS18
Elegant and sophisticated, Max Mara's SS18 campaign captures a sense of the label's classic and enduring style.
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Chloe Campaign, SS18
Combine Chloé's gorgeous detailing, lux fabrics and a warm day in the city...
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Chloe Campaign, SS18
... with a gorgeous puppy, and what's not to love!
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Emporio Armani Campaign, SS18
"EVERYONE HAS A DIFFERENT STORY... AND EVERYONE WEARS EMPORIO ARMANI"
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Emporio Armani Campaign, SS18
For SS18, Emporio Armani captured a gallery of people of different ages, with different jobs and from different parts of the world - each with their own story to tell.
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D&G Campaign, SS18
Vibrant, fun, and bursting with personality...
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AG’s SS18 campaign
AG's new campaign direction marks a move in a direction away from celebrity endorsement and a return to AG's DNA - AG continues to be the premium denim brand that values product quality above all else. Love and wear them time and time again.
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The Kooples Campaign, SS18
Renowned for their achingly cool mix of Parisian chic and LA rock & roll, model of the moment Emily Ratakjowski was an obvious choice for The Kooples.
