This is how you’ll be dressing next season…

Take a look at the must-see fashion and beauty campaigns and we promise you'll get instant wardrobe inspiration for the sunny season ahead.

There are some seriously brilliant new campaigns for Spring/Summer ’18. As we put away our wool-knit jumpers and over-the-knee boots until next season, the preparation for warmer times has begun. The thought of shorter garments and even shorter days puts a spring in everyone’s step, and the wait to try out some of the Spring Summer fashion trends is finally over. Take a look at some of the best fashion and beauty advertising campaigns and take note for the season ahead. We promise you won’t be disappointed.

Who is standing out for Spring / Summer ’18?

From Missoni to Maje to Mango, see all the best fashion and beauty advertising campaigns. All getting us in the mood for summer. There are plenty of famous faces taking to the campaign limelight, with Kate Moss, Gigi Hadid, Adwoa Aboah, Emily Ratajkowski, and Kendall Jenner centre stage, plus millennial insta-stars such as Stefanie Giesinger, Caro Daur and Nina Suess all in the mix too. Don’t miss AG’s campaign, either. Shot in Greece, the new brand images are fresh and seriously smart (featuring some of their must-have denim).

It’s perhaps Bimba Y Lola’s campaign that is the most fun. Echoing the Spanish label’s youthful aesthetic, the images are equally as modern and charming as the founders of the brand themselves. From student protests in Paris to serene Ouzoud waterfalls, brands are depicting their clothes in scenes that are rich and varied for the season ahead. Style inspiration really can be found anywhere, it seems.

Keep scrolling for a look at all the best fashion and beauty advertising campaigns this season.


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