Take a look at the must-see fashion and beauty campaigns and we promise you'll get instant wardrobe inspiration for the sunny season ahead.
There are some seriously brilliant new campaigns for Spring/Summer ’18. As we put away our wool-knit jumpers and over-the-knee boots until next season, the preparation for warmer times has begun. The thought of shorter garments and even shorter days puts a spring in everyone’s step, and the wait to try out some of the Spring Summer fashion trends is finally over. Take a look at some of the best fashion and beauty advertising campaigns and take note for the season ahead. We promise you won’t be disappointed.
Who is standing out for Autumn/Winter ’18?
From Valentino to Karl Lagerfeld and Charles & Keith to Mango, see all the best fashion and beauty advertising campaigns from your favourite designers and high-street store, which are really getting us in the mood for next season. There are plenty of famous faces taking to the campaign limelight, with the likes of the Kardashians, Kaia Gerber and Hailey Baldwin taking centre stage.
As for the fashion, expect all your favourite autumn/winter trends, from check prints to colour blocking, 70s fashion and boho clothes and all the accessories in-between (we’re obsessed with STAUD’s faux-croc bags).
Keep scrolling for a look at all the best fashion and beauty advertising campaigns this season.
The campaign film opens with Zoe Kravitz, who is drawn from reality into a Tiffany Blue® dreamscape infused with pops of neon and features Karen Elon and Naomi Campbell. The “Believe in Dreams” holiday campaign showcases both Tiffany & Co.’s iconic and new collections, including Tiffany Paper Flowers, Tiffany City HardWear, Tiffany T, Return to Tiffany and Tiffany Keys. The film was directed by Mark Romanek, most recently known for creating Beyoncé’s Lemonade and features Aerosmith’s 1973 hit Dream On, sung by superstar vocalist Steven Tyler.
Creative Director: Paul Andrew
Photographer: Sofia Malamute
Cast: Fabienne Dobbe, Malaika Firth, Chuyan He, Tevin Steele, Ryu
Photo by Hellen Van Meene
Photo by Rinko Kawauchi
Photo by Max Farago
Shot by Nadia Lee Cohen
Ashley Graham stars in the new Violeta by Mango Autumn/Winter campaign. Daring garments with a sexy air arrive at the moment in which ""being what you are"" is the must-have accessory.
Model: Ashley Graham
Photography: Giampaolo Sgura
Video: McCann Barcelona
Hair and make-up: Pablo Iglesias
The Modist's latest campaign redefines modesty as a form of female empowerment: a conscious decision that women all over the world are making every day to take their wardrobes into their own hands. Full of vibrant and gorgeously styled clothing, the campaign's proof that covering up never has to be boring.
Photographer: Stefan Heinrichs
Stylist: Sally Matthews
Anaïs Gallagher is proving with her brand new Reebok Classic campaign that she’s more than just Oasis singer Liam Gallagher’s daughter. The star and fashion icon is the new face of the brand’s AW18 campaign, which is throwing it back to the 90s with logo-tastic designs and footwear you’ll kick up a fuss about.
Model: Anaïs Gallagher
For AW18, Acne studios share their campaign featuring Cindy Crawford. The campaign was shot by Sam Abell at the Cadillac Ranch by Ant Farm in Amarillo, Texas, with Cindy wearing newly reissued versions of Acne Studios’ first ever jeans.
Wacoal has always had a strong connection to and invested in art and our Patron of Beauty campaign is designed to celebrate this. They have partnered with Wise Women - a group of women engaged in arts and culture – to become a Patron of Beauty. They have partnered with 6 female artists who will create unique pieces of art inspired by beauty and the benefits of the product. The artwork will then be showcased at an exhibition in Paris that will celebrate the art and the theme Capture Beauty on International Women’s Day in March next year.
In celebration of Stella’s late mother Linda McCartney’s birthday, Stella has launched her annual Breast Cancer Awareness campaign featuring the beautiful award-winning actress Sofia Vergara.
The campaign aims to raise awareness around the disease with the aim of reminding women to get checked regularly. To celebrate, Stella is also launching a limited edition “Rose Romancing” bra and brief set in pale rose, which will be available to order from October 1st in Stella McCartney stores and online as well as at select retail partners. A cause very personal to Stella, the “Rose Romancing” set will benefit leading charities and support centres worldwide, including the Linda McCartney Centre in Liverpool, the Hello Beautiful Foundation in London, and Memorial Sloan Kettering in the US, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer.
Both born out of 1997, the Falcon and Kylie have those 90s roots in common and both establish themselves as icons of today.
“It’s time to re-create history” - Glenn Martens, Creative Director Y/Project
Shot by photographer and artist, Coco Capitan. For the campaign Maje chose three non standard models, who were encouraged to study, discover and experiment rather than just pose for the shoot. The three girls also represent an expression of modern diversity who are all from different backgrounds, which epitomise the ethnic diversity that has always been close to Maje.
This season’s icons include plus size model and activist Paloma Elsesser, Indie-pop singer-songwriter Arlissa, Moonlight actor Ashton Sanders, international model Stella Maxwell, The Van Man, model and outdoors aficionado, Phillipe LeBlond and stylist / creative director Pernille Teisbaek.
Reebok Classic mixes next generation talent with an old school classic for the Rapide Fall/Winter2018 campaign. Starring Mahalia – one of 2018’s most exciting musicians – the campaign dives into the brand’s cultural heritage whilst challenging future style outliers to adopt the trailblazing attitude synonyms with Reebok Classic.
Mario Sorrenti has shot the new MANGO campaign for the Autumn/Winter season, an ensemble campaign featuring Amber Valletta, Carolyn Murphy and Adrien Brody among other family and friends, aimed at highlighting the feeling of belonging to a community and celebrating real, everyday life.
The Campaign, featuring a group of boys and girls of different ethnicities; pure, embracing, naked staring straight into the camera forgoing advertising the actually collection to push the message of inclusivity. The campaign was shot by Oliviero Toscani, who returned to Benetton in November, to reflect Benetton’s founding values: diversity and equality.
Photographers: David Lim / Brandon Harman
Models: Lera Bova and Sol Goss
Photographer - Josh Olins
Creative Director - Douglas Bensadoun
Set Designer - Stefan Beckman
Stylist - Beth Fenton
Imagery Courtesy of Valentino SpA - “The images have been shot in the full respect of the animals and of the rules/legislations of reference”
For its 70th anniversary, Longchamp announces Kendall Jenner as the face of its Fall Winter 2018 campaign.
Starring Margaret Qualley.
For their first AW18 launch, Kate Upton fronts the campaign for the new SPACE BRA, the answer to the growing demand for everyday items that are both high performing and stylish at the same time.
The Bally Autumn Winter 2018 campaign stars Edie Campbell and is photographed by Colin Dodgson.
The FRAME AW18 campaign has dropped and, as usual, we want everything. The campaign features Luna Bijl and is shot by Erik Torstensson.
Hailey Baldwin has been appointed as adidas and JD’s first ever Style Creator, making her the lead creative voice across select adidas Originals women’s campaigns at JD for AW18.
A new interpretation of seduction, with SJP dressed simply in her own clothes, a woman with her own unique and individual style.
Photographer and Art Director Ezra Petronio captures, model, activist and influencer Edie Campbell who is seen walking through the streets of West London.
For the new campaign, model Stella Maxwell was chosen to embody the vision of the PINKO woman.
Talent : Kate Moss
Photographer: Inez & Vinoodh
Music : Romy by Bruno Alexiu