Ever wondered what it's like behind the scenes at Fashion Week?
London Fashion Week has been and gone in a flurry of glorious shows and mad dashes. Because make not mistake, behind the glamour, it can be a bit hectic (in a fun day obvs). So in case you were wondering what it's really like during the shows, we grilled our Mercedes-Benz driver about what a busy day at Fashion Week looks like, from morning coffee to bedtime.
8AM It’s the third day of London Fashion Week. I’m outside Trish’s (Halpin, Marie Claire's editor-in-chief) house ready to take her to the first show, but first we film a video of Trish getting into her car for social media. On route to the first show we pick up Jayne (Pickering, Marie Claire's fashion director), they chat fashion in the back of the car.
9AM I’ve just dropped Trish and Jayne off at the Mary Katrantzou show, now I have some downtime to get a coffee and read the paper.
9:45AM We’re on the way to our next show – the London traffic isn’t going to stop us getting to the Anya Hindmarch show on time.
1:30PM we’ve had a very busy morning, and we’ve been all around London and now we’re on to the Versus show – it sounds like it’s going to be a very exciting show!
4PM it’s a mad dash to the Topshop show, but we make it just on time. It’s crazy outside the show space with photographers catching all the details of all the fabulous outfits.
4:45PM Trish and Jayne are back in the car and gushing about the Topshop show. We’re straight on to the next one.
8PM I’ve dropped off Trish at the Armani party – her last stop of the day. Now it’s time to go home and relax before we repeat again tomorrow!
With special thanks to Mercedes-Benz for driving us to the shows at London Fashion Week in style, as always.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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