London Fashion Week 2017: The SS18 looks we need in our lives
Hot off the runway!
New York Fashion Week 2017 started off fashion month in absolute style, setting the bar for London Fashion Week very high indeed.
But, while Victoria Beckham dazzled us with her sequin shoes, now it’s London’s turn to shine.
Is London owning fashion this season?
First off, Tommy Hilfiger is finally showing in London, after shows in Los Angeles and New York, and bringing Gigi Hadid along, obvs.
And everyone is talking about Emporio Armani, which will show in the capital for the first time since 2006, to coincide with the unveiling of the revampled flagship store on Bond Street (Giorgo told WWD, that the ‘dynamic, energetic and cosmopolitan London’ was ‘the perfect setting for my Emporio Armani collection’).
Anarchy on the runway – the shows you need to know about
Now onto the shows that have taken place: Molly Goddard brought anarchy to the catwalk, where models decked in tulle and glitter sipped on champagne and smoked cigarettes.
Burberry did not disappoint, as Marie Claire Fashion Director Jayne Pickering says, ‘It was a fresh new start for them, more punky than normal, sporty with a sharper edge. I loved the clash of colours, the softness of the romantic dresses and the edgier high heels with socks. The casting was incredible too, with Kaia Gerber taking centre stage.’
Proof if proof were needed that Kaia is turning into the face of the season.
Meanwhile, Gareth Pugh pushed boundaries with his film. Jess Wood, Fashion Features Director, gives her verdict, ‘His visceral and in some places grotesque film directed by Nick Knight, featured sinister characters clawing at each other with clay split the fashion pack – some shuddered and some thrilled.’
Simone Rocha presented a show based on her childhood dolls (her ‘strongest show ever’ says Jess).
London Fashion Week moments
Now it wouldn’t be Fashion Week without a bit of drama, and this season showgoers had to be escorted by police into shows including Gareth P and Burberry (delaying it by 15 mins) due to protesters.
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LFW always attracts a squad of fashion critics-turned-influencers like no other – think Alexander Fury, Hilary Alexander and Susie Menkes. There’s no doubt about it, London is #winning this season.
Plus (don’t say we don’t spoil you), see which celebrities are sitting front row at the shows in our gallery here. NYFW saw Cindy Crawford, Karlie Kloss and Olivia Palermo grace the FROW, so expect a good line-up.
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Christopher Kane SS18
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Christopher Kane SS18
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Ashish SS18
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Ashish SS18
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Osman SS18
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Osman SS18
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Julien Macdonald SS18
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Julien Macdonald SS18
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Sophia Webster SS18
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Pringle Of Scotland SS18
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Pringle Of Scotland SS18
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David Koma SS18
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Roksanda SS18
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Roksanda SS18
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Erdem SS18
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Erdem SS18
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Marques’Alemaida SS18
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Marques’Alemaida SS18
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Antoni Berardi SS18
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Emporio Armani SS18
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Emporio Armani SS18
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Topshop SS18
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Topshop SS18
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Versus Versace SS18
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Mary Katrantzou SS18
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Mary Katrantzou SS18
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Versus Versace SS18
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Margaret Howell SS18
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Margaret Howell SS18
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Anya Hindmarch SS18
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Anya Hindmarch SS18
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Preen by Thornton Bregazzi SS18
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Preen by Thornton Bregazzi SS18
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Roland Mouret SS18
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Roland Mouret SS18
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Burberry SS18
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Burberry SS18
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House of Holland SS18
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House of Holland SS18
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Jasper Conran SS18
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Jasper Conran SS18
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Molly Goddard SS18
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Molly Goddard SS18
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JW Anderson SS18
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JW Anderson SS18
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Matty Bovan SS18
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Bora Aksu SS18
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Bora Aksu SS18
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Eudon Choi SS18
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Eudon Choi SS18
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Teatum Jones SS18
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Teatum Jones SS18
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Pam Hogg SS18
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Pam Hogg SS18
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Alistair James SS18
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Alistair James SS18
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Couturissimo SS18
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Couturissimo SS18
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Hill & Friends SS18
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Mark Fast SS18
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