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    1. Fashion

    London Fashion Week 2017: The SS18 looks we need in our lives

    Hot off the runway!

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 19 September 2017 In Features

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    (Image credit: Shutterstock/Rex)
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    Hot off the runway!

    New York Fashion Week 2017 started off fashion month in absolute style, setting the bar for London Fashion Week very high indeed.

    But, while Victoria Beckham dazzled us with her sequin shoes, now it's London's turn to shine.

    Is London owning fashion this season?

    First off, Tommy Hilfiger is finally showing in London, after shows in Los Angeles and New York, and bringing Gigi Hadid along, obvs.

    And everyone is talking about Emporio Armani, which will show in the capital for the first time since 2006, to coincide with the unveiling of the revampled flagship store on Bond Street (Giorgo told WWD, that the 'dynamic, energetic and cosmopolitan London' was 'the perfect setting for my Emporio Armani collection').

    You may like
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    • Cara My Life in London Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets

    Anarchy on the runway - the shows you need to know about

    Now onto the shows that have taken place: Molly Goddard brought anarchy to the catwalk, where models decked in tulle and glitter sipped on champagne and smoked cigarettes.

    Burberry did not disappoint, as Marie Claire Fashion Director Jayne Pickering says, ‘It was a fresh new start for them, more punky than normal, sporty with a sharper edge. I loved the clash of colours, the softness of the romantic dresses and the edgier high heels with socks. The casting was incredible too, with Kaia Gerber taking centre stage.’

    Marie Claire Newsletter

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    Proof if proof were needed that Kaia is turning into the face of the season.

    Meanwhile, Gareth Pugh pushed boundaries with his film. Jess Wood, Fashion Features Director, gives her verdict, 'His visceral and in some places grotesque film directed by Nick Knight, featured sinister characters clawing at each other with clay split the fashion pack - some shuddered and some thrilled.'

    Simone Rocha presented a show based on her childhood dolls (her 'strongest show ever' says Jess).

    London Fashion Week moments

    Now it wouldn't be Fashion Week without a bit of drama, and this season showgoers had to be escorted by police into shows including Gareth P and Burberry (delaying it by 15 mins) due to protesters.

    LFW always attracts a squad of fashion critics-turned-influencers like no other - think Alexander Fury, Hilary Alexander and Susie Menkes. There's no doubt about it, London is #winning this season.

    Plus (don't say we don't spoil you), see which celebrities are sitting front row at the shows in our gallery here. NYFW saw Cindy Crawford, Karlie Kloss and Olivia Palermo grace the FROW, so expect a good line-up.

    Christopher Kane SS18

    Christopher Kane SS18

    (Image credit: Shutterstock/Rex)

    Christopher Kane SS18

    Christopher Kane SS18

    (Image credit: Shutterstock/Rex)

    Ashish SS18

    Ashish SS18

    (Image credit: Shutterstock/Rex)

    Ashish SS18

    Ashish SS18

    (Image credit: Shutterstock/Rex)

    Osman SS18

    Osman SS18

    (Image credit: Shutterstock/Rex)

    Osman SS18

    Osman SS18

    (Image credit: Shutterstock/Rex)

    Julien Macdonald SS18

    Julien Macdonald SS18

    (Image credit: Shutterstock/Rex)

    Julien Macdonald SS18

    Julien Macdonald SS18

    (Image credit: Shutterstock/Rex)

    Sophia Webster SS18

    Sophia Webster SS18

    (Image credit: Shutterstock/Rex)

    Pringle Of Scotland SS18

    Pringle Of Scotland SS18

    (Image credit: Shutterstock/Rex)

    Pringle Of Scotland SS18

    Pringle Of Scotland SS18

    (Image credit: Shutterstock/Rex)

    David Koma SS18

    David Koma SS18

    (Image credit: Shutterstock/Rex)

    Roksanda SS18

    Roksanda SS18

    (Image credit: Shutterstock/Rex)

    Roksanda SS18

    Roksanda SS18

    (Image credit: Shutterstock/Rex)

    Erdem SS18

    Erdem SS18

    (Image credit: Shutterstock/Rex)

    Erdem SS18

    Erdem SS18

    (Image credit: Shutterstock/Rex)

    Marques’Alemaida SS18

    Marques’Alemaida SS18

    (Image credit: Shutterstock/Rex)

    Marques’Alemaida SS18

    Marques’Alemaida SS18

    (Image credit: Shutterstock/Rex)

    Antoni Berardi SS18

    Antoni Berardi SS18

    (Image credit: Shutterstock/Rex)

    Emporio Armani SS18

    Emporio Armani SS18

    (Image credit: Shutterstock/Rex)

    Emporio Armani SS18

    Emporio Armani SS18

    (Image credit: Shutterstock/Rex)

    Topshop SS18

    Topshop SS18

    (Image credit: Shutterstock/Rex)

    Topshop SS18

    Topshop SS18

    (Image credit: Shutterstock/Rex)

    Versus Versace SS18

    Versus Versace SS18

    (Image credit: Shutterstock/Rex)

    Mary Katrantzou SS18

    Mary Katrantzou SS18

    (Image credit: Shutterstock/Rex)

    Mary Katrantzou SS18

    Mary Katrantzou SS18

    (Image credit: Shutterstock/Rex)

    Versus Versace SS18

    Versus Versace SS18

    (Image credit: Shutterstock/Rex)

    Margaret Howell SS18

    Margaret Howell SS18

    (Image credit: Shutterstock/Rex)

    Margaret Howell SS18

    Margaret Howell SS18

    (Image credit: Shutterstock/Rex)

    Anya Hindmarch SS18

    Anya Hindmarch SS18

    (Image credit: Shutterstock/Rex)

    Anya Hindmarch SS18

    Anya Hindmarch SS18

    (Image credit: Shutterstock/Rex)

    Preen by Thornton Bregazzi SS18

    Preen by Thornton Bregazzi SS18

    (Image credit: Shutterstock/Rex)

    Preen by Thornton Bregazzi SS18

    Preen by Thornton Bregazzi SS18

    (Image credit: Shutterstock/Rex)

    Roland Mouret SS18

    Roland Mouret SS18

    (Image credit: Shutterstock/Rex)

    Roland Mouret SS18

    Roland Mouret SS18

    (Image credit: Shutterstock/Rex)

    Burberry SS18

    Burberry SS18

    (Image credit: Shutterstock/Rex)

    Burberry SS18

    Burberry SS18

    (Image credit: Shutterstock/Rex)

    House of Holland SS18

    House of Holland SS18

    (Image credit: Shutterstock/Rex)

    House of Holland SS18

    House of Holland SS18

    (Image credit: Shutterstock/Rex)

    Jasper Conran SS18

    Jasper Conran SS18

    (Image credit: Shutterstock/Rex)

    Jasper Conran SS18

    Jasper Conran SS18

    (Image credit: Shutterstock/Rex)

    Molly Goddard SS18

    Molly Goddard SS18

    (Image credit: Shutterstock/Rex)

    Molly Goddard SS18

    Molly Goddard SS18

    (Image credit: Shutterstock/Rex)

    JW Anderson SS18

    JW Anderson SS18

    (Image credit: Shutterstock/Rex)

    JW Anderson SS18

    JW Anderson SS18

    (Image credit: Shutterstock/Rex)

    Matty Bovan SS18

    Matty Bovan SS18

    (Image credit: Shutterstock/Rex)

    Bora Aksu SS18

    Bora Aksu SS18

    (Image credit: Shutterstock/Rex)

    Bora Aksu SS18

    Bora Aksu SS18

    (Image credit: Shutterstock/Rex)

    Eudon Choi SS18

    Eudon Choi SS18

    (Image credit: Shutterstock/Rex)

    Eudon Choi SS18

    Eudon Choi SS18

    (Image credit: Shutterstock/Rex)

    Teatum Jones SS18

    Teatum Jones SS18

    (Image credit: Shutterstock/Rex)

    Teatum Jones SS18

    Teatum Jones SS18

    (Image credit: Shutterstock/Rex)

    Pam Hogg SS18

    Pam Hogg SS18

    (Image credit: Shutterstock/Rex)

    Pam Hogg SS18

    Pam Hogg SS18

    (Image credit: Shutterstock/Rex)

    Alistair James SS18

    Alistair James SS18

    Alistair James SS18

    Alistair James SS18

    Couturissimo SS18

    Couturissimo SS18

    (Image credit: 2017 David M. Benett)

    Couturissimo SS18

    Couturissimo SS18

    (Image credit: 2017 David M. Benett)

    Hill & Friends SS18

    Hill & Friends SS18

    Mark Fast SS18

    Mark Fast SS18

    Mark Fast SS18

    Mark Fast SS18

    Penny Goldstone
    Penny Goldstone
    Social Links Navigation
    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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