The brands donating rather than discounting this Black Friday
Introducing the brands swapping deals for good deeds this Black Friday
Introducing the brands swapping deals for good deeds this Black Friday
When it comes to Black Friday it's all too easy to feel a little overwhelmed. With incredible deals, discounts and offers across everything from cashmere jumpers to toasters and holidays its normal to feel a little lost and conflicted.
Yes, a great deal is something to get excited over but what's the real cost of this deal? There's a real ethical conundrum around the biggest sales push of the year.
So when we learnt that two of our favourite sustainable and socially conscious brands Baukjen and Isabella Oliver, are swapping deals for good deeds this Black Friday. We had to share our favourite pieces with you.
Instead of discounting their products both brands will be donating 100% of their profits over the four day shopping weekend (27th-30th November).
With donations being shared across both labels chosen charities: Centrepoint, supporting youth homelessness, The Trussell Trust, working to end the need for food banks in the UK, national suicide prevention charity; PAPYRUS and The Princes Trust, helping the young build skills and confidence to find employment during this critical time.
Creative director and founder, Baukjen de Swaan Arons shared:
“It’s been such a difficult year and as an ethical and sustainable brand we don’t feel its right to participate and encourage hyper consumerism. We believe in buying less and buying better, which is why this year, we wanted to give back and really make a difference.”
Shop Baukjen
Shop Isabella Oliver
In addition to Baukjen and Isabella Oliver, Marie Claire favourite Allbirds are actually raising their prices this Black Friday instead of lowering them. Flipping the tradition and calling for their customers to 'break tradition and not the planet.'
From Friday 27th November all prices across the entire Allbirds collection will increase by £1, which will be matched by £1 by the brand, will all proceeds going directly to Fridays For Future, the youth-led international climate movement founded by climate activist Greta Thunberg.
Shop Swyft Black Friday deals
Innovative sofa brand Swyft are celebrating Green Friday in lieu of Black Friday. Instead of discounting their gorgeous sofa's they're planting two trees for every sofa sold over. Order yours before 1pm for free 24 hour delivery. Yes, no 20 week wait. You can toast to the two new trees growing whilst sat on your brand new chaise.
Shop Allbirds Black Friday deals
