This Lush employee has gone viral for looking EXACTLY like Leonardo DiCaprio

Woah

Words by Rebecca Fearn.

It's official: the internet has found Leonardo DiCaprio's doppelgänger.

Followers of Lush Cosmetics' Instagram page have gone wild for a photo of their in-house photographer Willie due to his Leo lookey-likey features.

Lush posted a photo of their employee to show off their 'Dirty' hair product, writing alongside the photo:

"Best hair product I've ever used. Dirty is the best mix of a bit of hold without it looking like anything is in my hair." - Brian from Cambridge, MA

"Dirty Styling Cream is back in shops! Visit your nearest Lush to find out what the buzz is all about. 💁 ♂️💜"

However, it's pretty clear from the buzz around this post that it's not the hair product fans are looking at. With his blue eyes, facial hair and slight pout, Willie is a dead ringer for our favourite Titanic star.

According to The Cut, Willie - through Lush's PR - said of the attention:

“I’ve had quite a few people at Lush HQ call me Leo, but I was pretty surprised to see the response from our Lushies".

We can see Willie making a side hustle out of this...!