Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
    1. Beauty
    2. Hair
    Advertisement Feature

    People thought I'd had a professional keratin treatment after using this £25 product, save 35%

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Sarah-Rose Harrison's avatar
    By Sarah-Rose Harrison
    In Features

    In partnership with Owow

    If, like us, you’re always on the lookout for a shampoo and conditioner pairing that goes above and beyond then you’ll love the innovative new keratin treatment that's been virtually flying off the shelves. Introducing Owow and their wildly generous Black Friday Sale.

    Shop: Save 35% off Owow

    Owow, the brainchild of Georgiana Grudinschi, is an at-home keratin treatment that emulates the silk smooth results of salon Keratin treatments. And this is excelled completely without the formaldehyde or fumes.

    This sulfate-free shampoo and conditioner duo is the ultimate hair-care essential with powerful anti-frizz action. Infused with natural ingredients from Brazil’s rainforests it delivers optimised hydration and prolongs the effect of the O’wow Smoothing treatment and intensifies the shine and smoothness of the hair.

    Enriched with coconuts, brazil nuts and grapes to deeply nourish and hydrate your hair. With coffee beans and natural acidity to help rebalance the natural PH levels of your follicles whilst simultaneously stimulating them.

    As well as being both vegan and cruelty-free, this hero product is also free from nasties. Ticking all of our boxes and those of its cult fans too. With over a thousand glowing reviews and before and afters.

    With customers comparing the results to a professional in-salon treatment. Sharing, 'it was such a relief to get salon results without the use of formaldehyde.' With so many stating that 'I can't recommend it more' and that it's 'the only product that's helped them say goodbye to my frizz.'

    To maximise your savings, save 35% on the already discounted Owow Super Bundle.

    Owow Super Bundle

    Owow Super Bundle Save 35% was £122.90 now £79.89 Containing all the keratin soothing essentials, the Owow Kit is an ideal gift for a loved one seeking sleeker locks, or yourself.
    With Owow Smoothing, Shampoo & Conditioner (300ml) and Flyaway & Brow Control it's a bargain
     

    View Deal
    Explore More
    Black Friday
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Sarah-Rose Harrison
    Sarah-Rose Harrison
    Social Links Navigation

    Sarah-Rose Harrison is the Contributing Fashion Editor at Marie Claire. A London based Fashion and Celebrity Stylist she works across commercial, editorial and advertorial projects as well as personal and red carpet styling. Don't miss her outfit's on Instagram @sarahroseharrison

    Latest
    • AW26 denim trends listing
      Autumn's Denim Trends Are Already Surfacing—Here Are the Cuts, Colours and Details to Know Now

      From boldly coloured jeans to peplum denim jackets, these are the trends to note for our favourite fabric

    • best hair repair masks tested by Marie Claire UK
      My Hair Is Dry and Lacklustre After Summer—Of All the Repair Masks I’ve Tried, These Are the Ones I Recommend

      After 15 years of bleaching my hair, I know what it takes to revive dry, damaged lengths—here are the repair masks I genuinely rate.

    • Health freelancer Katie Sims trying to opt out of wellness optimisation for a month
      I Opted Out of Wellness Optimisation for a Month—and It Completely Changed My Relationship With My Health

      Turns out, wellbeing doesn't need a score.

    You might also like
    • Woman wears beige trench and high bubble ponytail - best k-beauty hair products
      Move Over Glass Skin—Korean Beauty Is Shifting the Spotlight to High-Shine Hair

      Your guide to the best K-beauty hair products

    • Lyma Laser Review
      The Celebrity-Loved LYMA Laser Promises Clinic-Level Skincare Results at Home—Two Editors Put It to the Test

      Does the cult device truly deliver?

    • best nail shades for party season Laura Noltemeyer is seen wearing a a long camel-colored brushed wool coat with a wrap silhouette and integrated belt by Max Mara; a mustard-colored knit cardigan with a brushed cable-knit pattern and front button fastening by Sézane; a mustard yellow brownish mini skirt in a soft wool fabric by Sézane; a small quilted tweed flap bag in a khaki Color with woven fabric material with a gold chain strap and CC clasp by Chanel; among her jewelry are a white gold „LOVE“ ring and a „Trinity“ ring by Cartier; a white gold „LOVE“ bracelet by Cartier; gold diamond rings by Ariane Ernst on November 13, 2025 in Hamburg, Germany
      Your Definitive Edit of the Best Party-Season Nail Shades

      Guaranteed to suit any party 'fit

    • phlur vanilla smoke
      I’ve Found the Vanilla Scent for People Who Hate Gourmands—and It’s the Most Affordable Fragrance I Own

      This is the perfume brand to know

    • hand care duos
      These 10 Elevated Hand Care Duos Make My Bathroom Feel Like a Luxury Hotel

      The ideal gift for the friend who has everything...

    • Dyson hair tools review
      Unsure Which Dyson Hair Tool to Choose? We Put Their Cutting-Edge Stylers Through Real-Life Testing

      Helping you choose the perfect styler

    • The White Company Bauble Candles
      Turns Out There's An Art To Scenting Your Home At Christmas—These Are Tips To Follow

      The ultimate Christmas scent guide

    • street style shot of woman wearing grey jumper applying red lipstick
      I’m a Shopping Expert and These Are the 23 Cyber Monday Beauty Deals for 2025 That Are Actually Worth Your Time

      Carefully curated

    View More ▸
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.