From longevity and how much it costs to exactly what the process entails, here’s everything you need to know before getting a NanoSmooth Pure treatment…
You may have heard of Keratin hair treatments and Brazilian blowouts, but the latest taming trend to take the capital by storm is the NanoSmooth Pure.
As someone who struggles with thick frizzy hair and unruly curls, I have tried every de-frizz treatment imaginable, and so I was eager to find out how the NanoSmooth compared, and if in fact it helped me in any way.
Seeing as it usually takes me over two hours to straighten my whole head of hair, it seemed worth a shot, if only to give me a bit more time each day. And with my hair usually erupting into ringlets at the slightest drop of rain, winter seemed like the perfect season to test it out.
I headed to Fitzrovia's Hare & Bone salon one evening and got a NanoSmooth Pure treatment, just to see what all the fuss was about - and I emerged five - yes five - hours later.
Here is everything I can tell you about my experience...
What is a NanoSmooth Pure treatment?
The NanoSmooth Pure is a chemical-free smoothing treatment created by Hare & Bone and Nano Keratin. The treatment targets the hair's DNA, smoothing the internal structure of the hair instead of coating its surface, and according to its creators, making it 80% more manageable to maintain (something I can definitely vouch for). There are four variants of the NanoSmooth: Revive, Refine, Replenish and Refortify - I went for Revive - essentially a Keratin smoothing treatment without all of the chemicals.
Is the NanoSmooth Pure a straightening treatment?
I wouldn't describe the NanoSmooth Pure as a straightening treatment. It is more of a smoothing treatment that removes the frizz whilst relaxing the curl. If, like me, you have strong curls, you will still have to straighten your hair as you would before, but the results will just be better, stronger and easier to both obtain and maintain.
How is the NanoSmooth Pure different to a Keratin treatment?
NanoSmooth Pure is similar to the original Keratin treatments, but it differs in terms of ingredients. Instead of containing higher levels of chemical that would form a layer of product over the hair, the NanoSmooth Pure is completely free of chemical gasses, formaldehyde and aldehyde. And results-wise, you not only get more movement and strength, but the results are immediate, with no washing or styling restrictions straight after the treatment.
How long does the treatment take?
The length of the treatment differs depending on the thickness, length and curl formation of your hair. I have uncharacteristically thick and curly hair so while it took me five hours, it should usually take between two and four hours. I wouldn’t try to squeeze a NanoSmooth treatment into a busy day though, it’s not the kind of process that you want to rush - and make sure you bring a good book or a big glossy Marie Claire with you.
Are there any after-care rules for the NanoSmooth Pure treatment?
There are after-care rules for getting a NanoSmooth treatment. Unlike the Keratin treatment, there are no restrictions in terms of washing, tying up or styling your hair for fear of long-term kinks. The only real after-care recommendations surround product choice. You are advised to wash your hair with a sulfate-free shampoo and conditioner – giving the effects of your treatment longevity and strengthening your hair. I'm using NanoKeratin shampoo and conditioner, but there are plenty to choose from. Other good sulfate-free shampoos are Living Proof, L’Oreal Ever Strong Sulfate-Free Fortify System and Aveeno Pure Renewal Shampoo.
How long do the results last?
The treatment results can vary, depending on the formation of your curls and the after care. The treatment should last between three and five months, with a sulfate-free post-treatment helping the results to last longer.
Before the NanoSmooth Pure treatment:
After the NanoSmooth Pure treatment:
Should I get a NanoSmooth Pure treatment?
There are both advantages and disadvantages to getting a NanoSmooth Pure treatment. I have found that the treatment has made my hair A LOT more manageable, and in terms of de-frizzing (especially around the hairline) it has been a real game changer. Three months in, I'm still receiving lot of comments about how sleek my locks are looking, and while it hasn't cut down hugely on my straightening time, once it is straightened, it takes a lot to mess up. I can now walk outside with my hair down in the rain without it frizzing up - something entirely new to me - and very useful in the wintery months! There were, however, a few drawbacks that I didn’t foresee. I struggled with my sudden lack of volume and found that my hair got greasy much quicker than usual, two things that I have never experienced before. The treatment is temporary though, so if you’re considering it, I would recommend giving it a try.
How much does a NanoSmooth Pure treatment cost?
The NanoSmooth treatment prices vary depending on the length of the treatment and the level of the Stylist, but they start at £250.
Where can I get a NanoSmooth Pure treatment?
I went to Sam Burnett's Fitzrovia salon, Hare & Bone, known for its excellent service and styling for my NanoSmooth experience. The staff were friendly, the salon was Instagrammable, the hot drinks were delicious (I sampled A LOT as I waited) and my treatment was top quality. If I get another treatment when my current results fade, I'm definitely going back.
HARE & BONE 69 Great Titchfield St, Fitzrovia, W1W 7PU.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. She has worked at Marie Claire UK for seven years, rising from intern to Features Editor and is now the most published Marie Claire writer of all time. She was made a 30 under 30 award-winner last year and named a rising star in journalism by the Professional Publishers Association.
21 personalised gifts that are as thoughtful as they are effortless
Get major Christmas brownie points with barely any effort
By Valeza Bakolli
The Bikeriders is the epic new American drama starring Tom Hardy and Jodie Comer
It's got 'award-winning' written all over it
By Lauren Hughes
Endgame author Omid Scobie reports that he used to go clubbing with Prince William and Kate Middleton
By Jenny Proudfoot