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I spoke to 11 of the biggest perfume brands to discover their bestselling scent—there were some surprisesInsider knowledge awaits
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Almost every beauty editor I know loves this fragrance brand for its luxe packaging and unique scents—here are 6 of the bestGorgeous and socially conscious to boot
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If you find traditional gourmand fragrances sickly, I urge you to try these 5 unusual 'umami' perfumesSavoury scents that are so delicious
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It may be 15 this year, but one bottle of this unique and cult fragrance *still* sells every 70 seconds—it’s that goodIt’s not a perfume
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I just asked my fellow beauty editors about the first perfumes they wore—get ready for a hit of nostalgiaA scented trip down memory lane
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Forget new perfume launches, this classic 90’s fragrance is still the ultimate cool girl scentLaunched in 1996, still an icon today
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The hack to smelling *incredible* all day is layering with perfume mists—I'm obsessed with this £24 onePlus, it comes with real sustainability credentials
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I wore this perfume to the pub and found my friends sniffing my coat—safe to say, it's already in my 2025 Hall of FamePlus, I'm now a gourmand convert...
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They're alluring, interesting and down right sexy—trust me, these are the 8 most seductive fragrances*Perfect* for date night
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Believe me, these 9 romantic scents prove that love really *is* in the air this Valentine’s DayFor February 14th and beyond
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Looking for a Valentine’s Day fragrance? I’ve done the research and these 10 perfumes *always* earn me complimentsPerfumes that'll prompt an "ooh, you smell good"
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The new Jil Sander perfumes are some of the best I’ve ever smelled—trust me, I’ve been writing about fragrance for the last 15 years -
Don't be put off by this perfume note—it's a one-way ticket to a rich and sexy evening scentSmoky and sophisticated
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Foodie fragrances are set to be *the* scents we'll all be wearing in 2025—a perfume expert just confirmed to meFrom gummy bears to ripe tomatoes
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Feeling the January blues? These 9 feel-good fragrances will provide a serious mood boost with every spritzIntroducing the best uplifting scents
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This unique perfume trend is sure to please all sweet scent lovers—here's how to wear itMalin + Goetz, Phlur and LBTY are all taking 'note'
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I was put on this earth to be cosy, and these are the 11 best perfumes that help me feel itLike a warm, stylish hug in a bottle
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As a beauty editor, this British fragrance brand is my go-to for unique and easy-to-wear scentsElevated fragrances that not everyone is wearing
