Christina Hendricks smoulders in new London Fog campaign

By Lucy Hutchings  on Thursday 26 August 2010

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In a case of life imitating art, Christina Hendricks is the new face of London Fog's latest ad campaign - the iconic rainwear brand that regularly crops up on the characters of her hit TV drama, Mad Men.

Following in the footsteps of the likes of Gisele and Eva Longoria, the ravishing red head smoulders in the label's signature macs, styled with a retro air that would make Joan Hollaway - her small screen alter ego -  proud.

Speaking on her new role, Christina commented: 'London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this is a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now.'



Something tells us Don Draper would definitely approve!

MAD MEN ON-SET STYLE: SEE PICS!

Thursday 26 August 2010

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