Style conscious voters in the US are racing to get their hands on a pair of Sarah Palin's signature rimless glasses.
Opticians in the States have seen an influx in demand for Palin's specs, which she wore during her convention speech last week.
The $375 frames are by Japanese designer Kazuo Kawasaki, and are made from titanium. They are from a collection entitled the 704 series, and her specific style is the 34 grey.
Retailers are now clamouring to stock the style, as demand has continued to soar.
Palin bought hers from an optician in Chugiak in Alaska, where owner Joy Leedham helped her choose the design. Leedham has since been inundated with orders, and told The Observer this weekend that she has been swamped by emails with the same query, 'Sarah Palin glasses please.'