He’s already got Tinseltown talking following his outrageous, bottom-baring entrance at the MTV Movie Awards on Sunday night (Eminem was in on the act and 'stormed' out of the building) and now we’ve got up, close and personal with Sacha Baron Cohen’s latest creation, Brüno, plus Victoria’s Secret model, Alessandra Ambrosio, for our fabulous July cover shoot.
In his new guise as a gay Austrian fashion journalist, Brüno is set to top the box office when his eponymous movie hits the big screen in July. Gate-crashing some of the biggest designer's shows at Milan's spring/summer '09 fashion week and creating utter bedlam in the process, the camp fashionista certainly knows how to cause a stir!
Arriving at our covershoot in character with an array of bad taste looks - think metallic all-in-ones, leopard print Y-fronts and matching boots and a gold lamé thong, Brüno worked it for the camera in his campest shoot yet, while Alessandra demonstrated those all-important model poses. But will his new 'fashion-forward' style replace the infamous green mankini that Cohen donned as Kazhakstani presenter Borat?
Be prepared for a riotous laugh and Brüno's bottom-clenchingly funny A-Z guide to fashion when you pick up the July issue of Marie Claire, on sale from today.