Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Do You Get Embarrassed Easily? Don't Worry - According To Science, It's Good For Your Sex Life

    Finally, a win for all the awkward people out there

    By Marie Claire
    Published 12 January 2016 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Finally, a win for all the awkward people out there

    If you’re the kind of person who gets overwhelmingly embarrassed about the most minor of things, you’ve probably wished your whole life that you didn’t.

    After all, it’s bad enough overanalysing every single situation, constantly wondering if you’ve said the wrong thing and worst of all, blushing and letting everyone know you’re embarrassed, which is in itself embarrassing.

    However, the easily embarrassed can now console themselves with a silver lining to their bright red cloud – because according to science, they could actually be more attractive to the opposite sex.

    Source: giphy

    You may like
    • Milly Goldsmith “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    • A woman running into the sunset on the beach "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    • A woman in the shadows The Emotional Burden of Being the 'Therapist Friend'—and How to Set Healthier Boundaries

    According to a study conducted by Matthew Feinberg, Dacher Keltner and Robb Willer while at the University of California, Berkeley, people who get embarrassed easily and who are more prone to blushing are perceived as more attractive than those who are calmer in the face of embarrassment.

    During an experiment, people were filmed remembering an embarrassing situation, and a panel then judged them on how awkward they seemed.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    (Even the thought of this experiment is giving us the awkward jitters – just imagine how embarrassed you’d be?)

    The study found that the more embarrassed an individual was, the more likely they were to share compassionate views in another survey.

    Not only were the awkward folk more compassionate, but they were also more honest, with those who got embarrassed easily also more likely to play honestly in a game with a cash prize.

    What to read next
    • A woman lying on the floor scrolling on her phone If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age
    • Two women at the beach, friends spending the day together Trust Me, I'm a Behavioural Scientist—Friendships Are One of the Most Powerful Yet Overlooked Health Tools

    Source: giphy

    So where’s the part where being embarrassed easily made people more attractive?

    Feinberg then showed participants pictures of awkward-looking people and found that embarrassed-looking people were more likely to be included by others.

    In conclusion, Feinberg summarised that embarrassment was a signal of ‘prosociality’, saying that expressions of embarrassment ‘serve vital social functions’ and that going red around someone you like could actually be attractive – rather than a big no-no – as it shows you are trustworthy, generous and cooperative.

    ‘Moderate levels of embarrassment are signs of virtue,’ said Feinberg. ‘Our data suggests embarrassment is a good thing, not something you should fight.’

    Who knew?

    What do you think of these findings? Let us know @marieclaireuk

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Milly Goldsmith
    Relationships “I’ve Never Had A Boyfriend”: Milly Goldsmith On Being “Chronically Single”
    A woman running into the sunset on the beach
    Wellbeing "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
     
     
    A woman in the shadows
    Wellbeing The Emotional Burden of Being the 'Therapist Friend'—and How to Set Healthier Boundaries
    A woman lying on the floor scrolling on her phone
    Female health If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    A woman stretching, dry brushing, and taking supplements at home
    Wellbeing Meet the AI Wellness Influencers Making Dubious Health Claims—and What Their Boom Means for Women’s Health
     
     
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.