Why Prince William has had to overcome a so-called 'allergy' to connect with royal fans
He had to move with the times
Prince William may be an elder millennial, but that doesn't mean he's completely on board with all of his generation's preferences.
Back in 2018, William joked to a royal fan: "I'm allergic to selfies," but since then he has indulged many well-wishers in posing with them. Knowing him, he was probably more self-conscious about his appearance than "allergic" to the concept of selfies more generally, anyway. Still, it very much looks like the Prince of Wales has got over this particular hang-up.
"You do see selfies happening more often these days," royal photographer Samir Hussein told OK!. "I think it's because the royals are more relaxed and want to give people what they want. It would seem rude to walk away, so they're happy to take them now and again."
Another reason William may have got more comfortable with selfies in recent years is that the royals now depend heavily on social media to connect with younger generations of royal fans, and selfies are really just part of the territory.
"Kate and William have used social media to tell their story, share their work and talk directly to their fans," commented brand and culture expert Nick Ede. "Becoming social media stars lets them promote the causes they care about, use their platforms for good and shine a light on people and issues they're connected with."
Royal expert Duncan Larcombe agreed, saying: "The Prince and Princess are the first royals to really understand the impact social media can have, and how you can create a massive following through it. It's where Kate's own photographic skills come in handy, because she has an understanding of what the public wants to see. It also shows a much more modern and relevant side to the family."
Social media is also a way for the royals to keep the public informed about what's going on in their lives, including bad news like Princess Kate's recent surgery. These platforms help them establish more of a dialogue with all of us than was previously possible for royals.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
-
Free weight exercises promise to boost both muscle and tone - 6 to add to your next sweat session
Effective from both home and the gym.
By Abbi Henderson
-
If you’re after the best body cream for dry skin, these 9 passed my scrupulous testing process
From super rich to lightweight (but still hydrating) formulas
By Valeza Bakolli
-
If you have oily eyelids like me, trust me when I tell you that this is the only primer that keeps eyeshadow in place all day
I’ve used it for years and years
By Valeza Bakolli
-
William promises to 'look after' Kate during her cancer treatment
He returned to work today and reassured royal fans
By Jadie Troy-Pryde
-
Prince William feels 'immense responsibility' amid Kate and Charles cancer diagnoses
He has a lot on his plate
By Iris Goldsztajn
-
All photos issued by Kensington Palace now 'under review' by major broadcaster
Princess Kate is reportedly 'shaken' by the backlash
By Jadie Troy-Pryde
-
Why Thomas Kingston's death is 'particularly upsetting' for Prince William
Thomas tragically died in February at the age of 45
By Iris Goldsztajn
-
William's 'personal matter' has set 'alarm bells ringing' according to royal expert
The Prince of Wales pulled out of an important royal event at the last minute
By Jadie Troy-Pryde
-
Prince William just pulled out of an important event due to 'personal matter'
Queen Camilla held the reins on this occasion
By Iris Goldsztajn
-
William is 'holding the fort' as Harry prepares 'to return to the family'
It comes after the King's cancer diagnosis
By Jadie Troy-Pryde
-
William's unexpected comment about Kate and her absence from the Baftas
"I'm sorry Catherine is not here."
By Jadie Troy-Pryde