Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Beauty
    2. Make Up

    Rising numbers of men using make-up

    One in ten British men admit to borrowing their partner's make-up

    By Kasie Davies
    Published 22 January 2010 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Marie Claire Issues and Campaigns: Woman putting on make-up
    Marie Claire Issues and Campaigns: Woman putting on make-up
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    One in ten British men admit to borrowing their partner's make-up

    Hide your make-up bags, ladies, before your man gets his fingers on your foundation. New research has revealed that a shocking one in ten men are now borrowing their partner's cosmetics to make them look ‘beautiful'.

    Out of all the items, tweezers proved to be the most popular, followed closely by moisturiser. In addition to this, almost a third admit to using at least three of their wives or girlfriends beauty products or gadgets.

    Just outside the top ten were hair straighteners, fake tan, nail varnish and eyeliner or mascara. Over a third of the 2,000 men questioned said they used these items in secret, although 31 per cent of women claim to have caught them in the act.

    Jacky Brown, from the home insurance company that carried out the study, said: ‘Whilst it's common knowledge that women enjoy pampering themselves at home and making the effort to look good using an array of beauty gadgets, lotions and potions little did we know that men also secretly want to jump on the beauty bandwagon.'

    Does your man pamper himself in private? Is he more obsessed with his appearance that you are, and do you think this is wrong? Whatever your thoughts, Marie Claire wants to hear from you by posting a comment below.

    CLICK HERE FOR MARIE'S CLAIRE'S BEST MAKE-UP TIPS

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    CLICK HERE FOR MORE WORLD NEWS

    Kasie Davies
    Social Links Navigation
    Latest in Make Up
    UKLASH lash lift gel tested by Dionne Brighton
    Make Up My Stubbornly Straight Lashes Never Hold a Curl—This ‘Liquid Lash Curler’ Kept Them Lifted All Day
    Best foundation balms
    Make Up If You’ve Fallen Out of Love With Foundation in Your 30s, This Hydrating, Blurring Alternative Still Gives Impressive Coverage
     
     
    No mascara trend, bare lashes
    Make Up I've Been a Mascara Addict for Two Decades—Apparently That's No Longer "Cool"
    It Cosmetics Do It All Balm Review
    Make Up If Every Base Clings to Your Dry Patches, Try This One Instead—I Was Seriously Impressed
     
     
    Latest in Features
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
    Marie Claire UK Skin Awards Judges 2026
    Skincare Marie Claire UK Skin Awards 2026: Meet the Visionary Judges Defining the Best in Skincare
     
     
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    Parched earth, a woman drinking water and London’s skyline illustrate drought and growing concerns around AI water use.
    Life I Investigated the Hidden Cost of AI. One Data Centre Can Use as Much Water as 10,000 People
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.