Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Culture

    Punctuation gets sarcastic

    You heard it here first: a new punctuation mark called the ‘SarcMark' is set to change the way we read and write

    By Marie Claire
    Published 22 January 2010 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Sarcmark - News - Marie Claire
    Sarcmark - News - Marie Claire
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    You heard it here first: a new punctuation mark called the ‘SarcMark' is set to change the way we read and write

    It's hard to convey emotions in print, short of SHOUTING, emoticons, or using the dreaded abbreviations best left to texting teenagers. So could the new ‘SarcMark' be the answer to our cynical prayers?

    Sold as a punctuation mark for sarcasm, the 'SarcMark' is the brainchild of Michigan-based company Sarcasm Inc, pegged as being as big a household name as Tesco and Google.

    Used in place of traditional punctuation such as an exclamation point or full stop, the SarcMark - resembling a back-to-front figure 6 wth a dot in the middle - was invented to convey irony and eradicate confusion over tone when words are written down rather than spoken.

    The SarkMark would be used whenever you write the opposite of what you actually mean, for example, 'I really love January (SarcMark)'.

    It's not the first time such punctuation has been suggested. The French poet Alcanter de Brahm first proposed a backward facing question-mark to indicate irony in the late nineteenth century, and more recently US writer Josh Greenman proposed using an upside down exclamation mark.

    However it is the first time a punctuation mark has been designed and marketed specifically for the purpose of sarcasm.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The SarcMark is available to download for just $1.99 (£1.20), which is a small price to pay for clear communication.

    CLICK HERE FORE MORE NEWS

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Culture
    Actress Emilia Clarke
    Culture The Anti-Maxxing Issue: Featuring Emilia Clarke, Signature Scents, Practical Styling Tips and So Much More
    Emilia Clarke
    Culture Emilia Clarke: “That's my goal for the next decade of my life: to take it lightly. But it requires strength.”
     
     
    The best things to do this September
    Culture The Agenda: The New-Season Cultural Reset
    a collage of best books to read for autumn 2026
    Culture From Murders and Ghosts to Film Stars and Literary Fiction—these are the must reads for summer
     
     
    Latest in Features
    Abstract woman portrait in glitch style - stock photo
    Relationships His Girlfriend Died. Eight Years Later, An AI Version Of Her Replied
    Best Treatments for Eye Wrinkles, Dark Circles and Hooded Eyes
    Skincare From Dark Circles to Drooping Lids—An Expert Guide to What Really Works for Every Eye Concern
     
     
    collage of October fashion collaborations
    Fashion From Rixo to Burberry and M&S Lingerie, These are the Fashion Collaborations We’re Excited About Right Now
    Reverend Pippa White, author of Not a Priestess: Tales from Beyond the Pulpit, shares her experiences of sexism as a female vicar in the Church of England.
    Money and Work I Thought That When I Became a Vicar, the Sexist Remarks Would Stop—I Couldn’t Have Been More Wrong
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.