Defending Clicktivism: ‘Shouldn’t Politics Be Accessible?’

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Got a laptop? Change the world. Brie Rogers Lowery, 30, UK director and deputy managing director, Europe, of has made it possible.

    ‘When I launched in the UK in 2011, we wanted to build a platform that gave power back to the people, with the freedom to pick and choose the campaigns they wanted to support.

    Since then, we’ve grown from 100,000 UK users to over ten million, and those people are winning ten campaigns a week using the site. Some of the most exciting campaigns are those run by women.

    When the Bank of England announced it was removing Elizabeth Fry from our £5 notes and replacing her with a man, Caroline Criado-Perez started a campaign to keep women on British currency, while Lucy-Anne Holmes’ petition against Page Three attracted 250,000 signatures.

    The internet has made it possible for anyone, anywhere to start, run and win a campaign, and our neutrality is what makes us special. There really has never been a better time in history to be a campaigner. Some say clicktivism has made politics too easy – but shouldn’t politics be accessible to all?’

    Reading now