Puma x Fenty SS17

You can watch Rihanna’s SS17 Paris Fashion Week show as it happens

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  • Plus, let’s appreciate Cara Delevingne in the badass new Fenty x Puma campaign for a moment

    Next Wednesday, September 28, Rihanna will present her Spring 2017 Fenty x Puma collection during Paris Fashion Week, and you can watch it live on Tidal. The show, which is set to be a far more intimate affair than the AW16 debut collection that was staged at New York Fashion Week in February, will be available live on the music streaming site to members and non-members; catch the presentations, interviews and behind-the-scenes footage at 7:30 or 8:30 pm (or both for mega-fans).

    Puma x Fenty AW16

    Puma x Fenty AW16

    The singer-slash-designer also took a turn in the director’s chair for the latest Puma x Fenty ad campaign, for which she cast her pal Cara Delevingne. After posting a series of teasers on social media, Puma confirmed on Tuesday that Cara is the new face – or should that be abdominals – of its ‘Do You’ women’s campaign. Aiming ‘to inspire confidence in women everywhere’, Cara’s spirited attitude perfectly personifies the brand’s new slogan:

    ‘To “Do You” is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,’ the model said. ‘It’s about accepting who you are, no matter your faults. “Do You” is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.’

    Cara’s remarkably toned physique comes courtesy of her intense training regime for her forthcoming Luc Besson-directed film Valerian and the City of a Thousand Planets. She’s also a true fan of the brand, having infamously donned a pair of Fenty x Puma creepers to the White House in January.

    Puma x Fenty AW16

    Puma x Fenty AW16

    The plucky campaign was inspired by Rihanna who once said ‘I dare myself to make things work. I don’t do things for the response or controversy. I just live my life’, and intends to ‘create a conversation that encourages women to be confident, motivated, and never willing to compromise.’ With this in mind, the other powerful females appearing alongside Cara include Mimi Staker and Olivia Boisson of the New York City Ballet; German athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

    As well as the can’t-keep-them-in-stock fur slides; the athleisure line will arrive in stores from now until December. Now there’s a Christmas present that will inspire us to keep up the good gym work next year (or at least consider joining one).

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