The sustainable fashion label perfect to shop on World Earth Day

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • On April 22, we can show appreciation for nature, the environment and our world through fashion

    With the coronavirus pandemic dominating every aspect of life and conversation, no one can be blamed for desiring a little distraction in the form of retail therapy. And with April 22 (that’s this Wednesday, for those among us who have thrown out their 2020 diaries) marking 50 years of World Earth Day, it’s the ideal time to show appreciation for nature, the environment and our world through fashion.

    Swedish Sustainable Brand Vildare launched in the UK in January, in a bid to actively reduce environmental impact on the planet. Boasting a range of premium and ethically made bags made from natural and sustainable materials, its bold print designs are heavily influenced by the natural world and showcasing endangered animals. Plus, a portion of the sale of each bag going directly to the charities that help the animals featured.

    View this post on Instagram

    Behind Vildare, we are a husband and wife team, who feels passionately that we want to contribute positively to change the conversation on fast fashion. And so with a shared admiration of nature and wildlife, we decided to focus our passion on creating sustainable products that would celebrate the beauty of nature.⁣⁣⁣⁣⁣⁣ ⁣⁣ Every production aspect is a conscious choice to do the best for the world we live in, treating both the environment and people with respect – tags are made from seed paper, organic cotton is GOTS certified, we use cork from FSC certified forests instead of leather, and we ship our products in special reusable envelopes. ⁣The printing process is made in an EU Flower certified printing facility. Our workers are paid fairly and our geographical footprint is minimized.⁣⁣ ⁣⁣ We design our own prints inspired by endangered wildlife, and as we care deeply about preserving the environment for future generations, we donate a portion of each sale to organizations that prioritize the conservation of wildlife and their environment such as the Rainforest Trust,, and the Save the Pangolin Fund organizations.⁣⁣⁣⁣⁣⁣ ⁣⁣ At Vildare, our mission is to be wild at heart, while keeping nature in mind. 🌿⁣⁣❤ 🙌💪⁣⁣⁣⁣⁣ ⁣

    A post shared by Vildare (@vildareofficial) on

    Our daily lives may have changed for now, but fast fashion is still a constant and relevant issue. The unisex range – which includes convertible Tote bag backpacks and cross-body bags – are made ethically in the EU in small batches and use sustainable materials, including sustainable cork instead of leather and 100 per cent organic hemp webbing.

    Tags are made out of plantable seed paper and all packaging is reusable – you just pop it back in the post after receiving your new purchase. Co-founder Adam Smith tells Marie Claire Vildare’s ethos is a no compromise between bold design and sustainability, and all products are vegan friendly and animal cruelty free.

    He expands, ‘Having previously purchased expensive bags only to find out they wore out quickly and didn’t last, we started to do research in to the industry and were shocked and upset by how the majority of products contained so many unsustainable materials and processes.

    ‘We decided we wanted to create a business making premium design led products inspired by nature, minimise the environmental impact, and give back via charities that help protect the natural world, specifically the endangered animals featured in our prints.’

    Co-founder Heather Kay adds, ‘‘Vildare’ means ‘wilder’ in Swedish, and that’s exactly our mission – to encourage living that is consciously aware, and connected to, the wild world around us.

    ‘Sumatra, an island within Indonesia, is an area so rich in wildlife – think tigers, elephants, rhinos and orangutans. But due to rapid deforestation over the last 10 years, the rain forests have been reduced by over 50 per cent, leaving many animal populations in Sumatra critically endangered. Our aim is to draw awareness via our illustrations, and even better, to give back to organisations who help fight the cause.’

    Supporting a brand that cares so deeply for nature and getting an online shopping fix? Count us in.

    More details can be found at 

    Reading now