TOMS to launch One for One eyewear concept

In true TOMS fashion, for every pair of sunglasses purchased TOMS will help give sight to a person in need

TOMS is set to launch a new eyewear collection with a difference, whereby, in true TOMS fashion, every pair of sunglasses purchased will help give sight to a person in need.

Launching exclusively at Selfridges next month, the collection consists of six slick sunglasses.

The concept, called One for One, will mean that TOMS will help give sight to people in need through prescription eyeglasses or medical treatment through its sight giving partner 'The Seva Foundation.'

SEE TOMS NEW BALLET FLATS COLLECTION HERE

TOMS founder Blake Mycoskie said: 'Ever since 2007, I’ve realised the TOMS One for One model could do more than give shoes. The loss of sight has a dramatic impact on a person's life – and on his or her family and community. We’re so excited to help more people in need and for the TOMS community in the UK to give in a whole new way.'

Each pair of fashionable sunglasses has hand-painted stripes on the side, symbolizing the three elements of One for One. The first the purchaser, the third the person to whom the customer is helping give sight and the middle TOMS – bringing the two together.

And with chic sunglasses all over the S/S'12 catwalks we can't think of a better way to embrace the trend.

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