Free YSL bags to be distributed in London
This weekend, expect to see fashion-followers staking out London’s most stylish streets, with the news that YSL will be distributing limited edition tote bags, completely free to passers-by.
Bringing its unique manifesto back for a third season, the latest edition is a twenty-page booklet containing all the iconic images from the autumn/winter 2008 campaign.
Featuring Naomi Campbell photographed by Ines van Lamsweerde & Vinoodh Matadin, it will be distributed like a free newspaper, although the first 5000 lucky recipients will receive theirs encased in the stylish shopper.
YSL brand ambassadors will be distributing in the following areas from 11am-7pm, so choose your spot now!
1. Chelsea/Kings Road
2. High Street Kensington
Kensington High Street
Kensington Church street
Holland Park Avenue
3. Bond Street/Oxford Street
Oxford Street (near Selfridges)
Bond Street, South Molton street, Saville Row
Dover Street Market
4. Covent Garden
St Martin’s Lane