Sales of neon clothes are up 134% because of the Queen

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Another win for the #highvishighness

    As if we ever needed confirmation that our Queen is still the queen of statement style, one of her latest looks has started a pretty major new trend for retailers.

    Sales of neon coloured clothes have surged since the Queen’s official birthday appearance two weeks ago, where Her Majesty was pictured wearing green and pink ensembles so bright they could have been coloured in with a highlighter.

    Minutes after she stepped out in the first lime look by Stewart Parvin, the Queen was trending on Twitter, with hashtags #neonat90 and #highvishighness doing the rounds and frantic discussions taking place to identify the exact shade she was wearing. It was Pantone’s 75e41b, FYI.

    But in the weeks since, high street retailer JD Williams has reported a 134% surge in sales of bright green clothes and accessories, with sales of one green dress increasing seven fold.

    Bright pink clothes, meanwhile, have also seen sales upped by 107% – the boost credited to the fuchsia Angela Kelly ensemble Her Majesty wore the next day for the Patron’s Lunch.

    She’s said before that she needs to be seen to be believed, and it seems that we’re all taking our cue from the woman who has, inarguably, been at the forefront of British style for decades.

    ‘The Queen is a great example of fashion without age limits, wearing neon brights is usually associated with 20-somethings but she has mastered the trend effortlessly,’ Suzi Burns, a spokeswoman for JD Williams told The Telegraph. ‘Our customers are clearly cottoning on and showing that you can wear the latest trends no matter what your age.’

    Reading now