The 'Beach, Please' collection has landed.
Last night, Topshop and London designer Ashish Gupta celebrated the launch of their new collaboration at Shrimpy’s in London. The designer’s pop aesthetic was all over the restaurant at King’s Cross’ Filing Station. As the fash-pack filtered in through Shrimpy’s terrace entrance, they were greeted with bright, mulit-coloured lights, balloons and mini-burgers. VIP guests included Lily Allen and the collection’s poster girl, Mary Charteris, who had a blast posing for selfies decked out in the new garb, including LED-lit platform trainers.
His tenth collaboration with Topshop, the new line, called ‘Beach, Please’, is based on the designer’s fantasy that he calls ‘Paradise Hotel’.
‘We had the idea of this girl on holiday hiding out from the paparazzi,’ he told Interview Magazine.
Ashish’s signature sequins are not the highlight of the collection this time around, but the designer’s quirky sense of humour runs throughout. The collection is club-kid-meets-holiday-chic, and is filled with beach and hotel-inspired pieces like over-sized T-shirts with with slogans such as “My name is… My room number is…” and terry cloth ‘Paradise Hotel’ hoodies.
And we can’t forget his much-awaited LED-illuminated accessories, adored by the likes of Rita Ora, Lily Allen and Katy Perry.
‘Ashish brings his humour and style together to create a fashion collection for beach to bedroom, pool to club. Light up trainers, towelling hoodies and towel wrap dresses make hotel style the ultimate look for summer,’ said Topshop creative director Kate Phelan.
The collection is now available in store and online.