Will you be stocking up on crop tops?
This is not a drill, guys: Taylor Swift’s fashion line is finally out – but sadly, it’s only available in China for the moment.
Taylor’s clothing line made its debut at Hong Kong Fashion Week this week, with reports saying it was quite the event.
The star herself wasn’t present, but is huge in China, where she is affectionately known as ‘Mei Mei’, so the buzz around her new venture was tangible.
As Taylor’s biggest hits, like Bad Blood, Blank Space and Shake It Off blasted from the speakers, models showed off the collection, which includes crop tops (of course), graphic T-shirts, branded jumpers, slim fit trousers and cute minidresses.
The Hong Kong Trade Development Council took to Twitter to show some of the designs on offer, including these tops branded with both Taylor’s name and also ‘Shake It Off’, and the letter-emblazoned top Taylor herself has been seen out and about in.
Taylor has collaborated with Nashville-based fashion company Heritage 66 to launch the line, with the clothes for sale on Chinese websites TMall and JD.com, not only to capitalise on her huge popularity in the region, but also to try to put an end to the abundance of fake Taylor Swift goods on the market.
WWD reported that the line’s sales were already booming, with Kate Liegey, chief operating officer of Heritage66, telling them she couldn’t provide sales figures but that the clothing range was seeing ‘phenomenal’ success in its first few weeks on the online stores.
‘We realized that the demand was just incredible for the store business and we decided to do this show,’ said Liegey, who also told WWD that hundreds of retailers from countries as diverse as Dubai, Uruguay and Mexico have expressed interest in selling the collection. ‘Everybody wants the product line.’
Please let the UK be added to that list?
Have a look at some of the new designs on offer in the video below, as well as other Hong Kong Fashion Week highlights:
If the range ever comes to London, we’ll be stocking up on Taylor tees, that’s for sure.
What do you think of Taylor’s new collection? Let us know @marieclaireuk