Stella McCartney expands eco-range

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  • Stella McCartney to debut all-organic line in London

    Stella McCartney is already hailed as the poster girl for eco-chic in the fashion industry, and now she is adding an expanded organic collection to her green repertoire.

    Having already pioneered the development of non-leather accessories, that don’t eschew style and luxury for their eco-credentials and campaigned tirelessly against the use of fur in the industry, McCartney will now work her fashion magic on organic clothing with the introduction of a new collection.

    She created her first all-organic range for New York department store Barney’s, an exclusive collection that formed part of the stores growing green initiative.

    Now the newly expanded range is set to debut in the UK, to be stocked at McCartney’s London flagship store and Harvey Nichols.

    Speaking to WWD, McCartney commented: ‘I always wanted to go beyond the one store. Eco-friendly fashion is something I’ve always felt strongly about. ‘

    She added that the range would feature the same signature style as her main line: ‘It would be weird if we made it completely alien to what we do on a daily basis. You should treat the design process and luxury and quality element of the product in exactly the same way. You shouldn’t have to sacrifice your style.’

    CLICK HERE for all the catwalk photos from Stella’s autumn/winter 2008 collection.

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