Primark Makes Online Debut Through ASOS

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  • The high street giant's clothing will be sold online for the first time in a joint venture with ASOS

    Primark has made its first foray into web retail after launching on ASOS.

    After years of resisting calls to set up its own e-commerce website, the high street giant made its web debut with a capsule 20-piece collection on the online shopping site.

    Current items up for grabs include an Aztec print skater dress (perfect for the summer festival season), a striped tube maxi dress (ditto for our summer hols), a lightweight studded parka, a denim jacket and a sporty varsity dress – with prices starting as low as a rude-not-to £6. Bargain!

    It’s understood that menswear will be added to ASOS at a later date, as part of what the firm called a ‘very limited trial’, which has kicked off despite the online shopping emporium recently announcing that it will launch its own budget range, called Style Steal.

    A spokesperson for ASOS said: ‘As an online fashion destination, ASOS delivers an edit of the brands and products that are relevant to its 20-something target market. Primark is part of that mix.’

    What do you think about Primark’s launch on ASOS? Will you now be shopping the collections online? Tell us your thoughts in the comments box below!

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