Everything you need to know about the Etam spring/summer 2017 show
A fabulous night filled with French glamour...
A fabulous night filled with French glamour...
Over Paris Fashion week, ETAM celebrated 100 years with a spectacular show set in the heart of Paris, the Pompidou centre where they showed their spring/summer 2017 collection.
Symbolising French glamour, the collection showed different stories (all black, pinks, nautical themed, swimwear) and had live performances by Minuit, The Avener, Dua Lipa, Marina Kaye, and Jacques Dutronc.
Read on for everything you need to know about the ETAM spring/summer 2017 show.
THE SETS
How do you show off a collection of beautifully crafted lingerie? According to ETAM you’ll need a fiery animation being broadcast across the catwalk, or perhaps a waterfall. Either way, it needs to be a showstopper.
THE CASTING
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When you’re one of the biggest names in lingerie and clothing only a stellar line up will do. ETAM enlisted the likes of Cindy Bruna, Constance Jablonski and Eniko to walk the runway.
BEST MOMENT
As if the show and collection weren’t enough, the inimitable Natasha Poly and Natalia Vodianova wowed the crow by getting up and dancing after the finale.
THE BEAUTY LOOK
Paired back beauty reigned supreme with hair insouciantly plaited, tousled waves and glossy skin with a mascara.
The collection itself...
ALL BLACK EVERYTHING
A return to the dark side gave the ETAM show an added dose of gothic glamour.
PRETTY IN PINK
Super feminine and pretty soft blush colours were seen on capes and coverings, ruffled tops and backs.
AHOY SAILOR!
Wait, is that a denim jacket? Yes, and we want it. A nautical inspired story of the collection with breton, blue red and white. J'adore.
SWIMWEAR
Looking good poolside has never been so easy, from ruffles and off-shoulder numbers to strappy and cut-out swimming costumes, the ETAM show had it all.
STAND OUT FROM THE CROWD
For when basic simply won't do. The showstoppers from the show included a structured embellished top that put the clavicle centre stage, glittery tights that resembelled thigh-high boots and a sheer covering adorned with sparkle, for those Britney Spears Toxic moments...
Until next time...
Sunil Makan is the Editor of British Marie Claire. With over 15 years of publishing experience, working on print publications and their digital counterparts, national newspapers and digital pure plays he is an Editor, Strategist, Content Producer, Creative Director and Brand Consultant.
Sunil’s specialisms include Fashion, Beauty and Grooming, Lifestyle and Culture. Prior to Marie Claire, Sunil worked at ELLE, InStyle and Shortlist Media and freelanced at various other titles.
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