The A-List Approved Fashion Brand To Know Before Your Friends Do

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Learn their name now, then proclaim "I told you so"…

    If you’ve been following the A-list style choice as of late (who hasn’t), you’ve probably noticed a pattern. There are some seriously covetable pieces being worn by an until-now unrecognisable brand called Related.

    This bubbling-under-the-radar British label, headed up by mother and daughter duo Helen and Joanna Nicola (also founders and driving force behind London’s ultra-cool Oxygen Boutique), has been quietly impressing us (and the A-list) with its wearable mix of graphic prints and loose, modern tailoring.

    Launched just over a year ago, the new fashion brand has quickly gained steam amongst the A-list. Why? Because of its totally on-point and wearable collections which offer something seriously modern with a feminine, laid-back charm, of course. And the best bit? This undoubtedly cool and effortless brand is actually affordable. With prices ranging between £90 and £280, everyone can get in on this A-list act.


    Related’s debut Spring collection was packed with what have become the label’s signature styles. Think wide leg trousers, suede dungarees, covetable co-ords, minimalist shirts and handful of retro influences for good measure. It’s no surprise the likes of Jessica Alba and Jamie Chung (our go-to stars for eternal style inspo) have already snapped up the collection’s most covetable pieces.

    Emma Roberts was the first to really embrace the label when she stepped out in London rocking the striking kick-flare Marsie dress. She was quickly followed by Jaime Chung, Kendall Jenner (both wearing the super versatile Larkin skirt), and now, just this week, Jessica Alba in the Louisa shirt.

    As these stars have proved, Related is a brand perfect for adding a cool edge to off-duty looks ad finding quirky pieces not seen anywhere else. Whether you’re looking to emulate Alessandra Ambrosio’s signature laid-back luxe vibe or Jessica Alba’s effortless off-duty looks, its time to get to know this soon-to-be-big brand.

    Highlights among the Marie Claire team come in the form of the monochrome stripe trousers and the bang-on-trend satin-silk slip dress. And heads-up, there’s some seriously covetable floral denim about to launch on the site any day now. 

    So there’s only one more thing to remember. Learn their name now and then proclaim “I told you so” to all your friends…

    Shop the collection at

    Reading now