Don't miss our EXCLUSIVE teaser video for Karl Lagerfeld's new newspaper, The Karl Daily
Karl Lagerfeld, who is no stranger to a fashion first or two, is to start a new trend in the industry by distributing his very own special edition newspaper, The Karl Daily. Setting the fashion world alight with yet another innovation, Karl's paper will be a satirical look at the fashion industry, featuring interviews with the man himself as well as surprise contributors, including, of course, Choupette the cat. Choupette will be supplying 'invaluable advice on everything from personal style to matters of the heart'...
There will also be 'observations and insights' into Karl's personal world, which we have only been able to dream about up until now and - possibly the most exciting part - there will be previews of new looks and products for the next season. Hilariously, there will also be tongue-in-cheek horoscopes, sport news, gossip and weather updates.
We can't wait. The paper will be distributed around London and other major European cities, as well as across all Karl Lagerfeld stores on 20th September. There's also going to be an online competition to tie in with Karl's Daily, so keep your eyes on karl.com to be in with a chance of winning an amazing prize.
If you miss out on the prize, get down to a Karl Lagerfeld store, grab an iPad and Instagram yourself on the cover of Karl's Daily or in one of Choupette's special features inside the paper. Keep a look out for two of the UK's top bloggers, Marcus Jaye and Emily Johnson, who have been featured in the Karl's Kids Style post.
Get an instant fix of Karl in our exclusive video of the man himself, talking (very briefly) about his new venture...
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