H&M is launching its most recycled collection yet

Penny Goldstone
By Penny Goldstone
published

H&M has just launched its most recycled denim collection yet for autumn/winter 2021, made from 100% recycled fabrics, threads, labels and pocketing.

It will also feature partly recycled metal zippers and trims, details that are notoriously tricky to create in a sustainable manner.

The 10-piece collections contains every wardrobe essential a denim lover might dream of. There are baggy jeans, straight-leg jeans and a trucker jacket. There is an oversized overshirt, as well as complementary accessories such as a bucket hat and a shopper bag.

Shop the H&M recycled denim collection here

Each piece is inspired by the coolness of 90s silhouettes and fabrics - that includes patchwork yes - and I am here for it.

In terms of wash, there is a colour to suit every mood, from vintage light blue to mid-blue, dark vintage blue, retro black and cool grey.

As previously mentioned, each piece is made of 100% recycled fabrics, including pre-consumer recycled cotton from industrial waste cuttings, and post-consumer recycled cotton from used garments. Recycled polyester has also been used, while accessories were created using offcuts.

The collection is available to buy now in selected stores and online.

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

Latest