Exclusive Behind-The-Scenes Look At Karl Lagerfeld’s New Fragrance

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  • Check out these exclusive videos and images from the steamy campaign, shot by Karl himself

    Karl Lagerfeld has created ‘fashion for the nose’ with his new signature scents.

    ‘Today’s fashion is no longer simply about clothing,’ says the famed designer. ‘It is about the whole package – not just accessories or glasses, but fragrances, too. It is important for a brand to have its own signature perfume. A fragrance is as important as a piece of clothing.’

    To celebrate the fashion icon’s foray into fragrances, we’re bringing you an exclusive behind-the-scenes look at the making of the ad campaign, which was shot by Karl himself.

    These exclusive images show Karl putting his photography skills to the test, as he shoots his gorgeous models, Kati Neischer and Baptiste Giabiconi.

    So what was it like for the models to pose for Karl Lagerfeld?

    ‘I love to shoot with him, he’s the best,’ Kati tells Marie Claire. ‘Being naked in front of the camera with Karl and the teams around me feels natural – especially with a good-looking guy like Baptiste!’

    Kati’s handsome costar agreed that the nude shoot felt natural – and perfectly captured the essence of the scent.

    ‘The campaign’s sensual, sexy, bare feeling is exactly what the fragrance is all about,’ he says.

    Check out Karl Lagerfeld and his beautiful models in action in these two exclusive behind-the-scenes videos from the steamy shoot.

    The fragrances, which start at £32 for 25ml, are now available exclusively at Harrod’s until 23 March and nationwide from 24 March.

    Want more Karl? Look for our exclusive interview with the one and only Karl Lagerfeld coming up in the May issue of Marie Claire (on sale starting in April).

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