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    The ASOS x Hello Kitty collab is the trip down memory lane you need

    It’s giving me all the feels

    Penny Goldstone's avatar
    By Penny Goldstone
    Published 26 October 2017 In News

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    It’s giving me all the feels

    Remember when you were a kid and obsessed with Hello Kitty? The Japanese character - which FYI is not a cat but a British school kid (I know, pretty devastating) - was the cool thing to have at school, whether it was on a lunch box, backpack or t-shirt.

    As a grown up, those days are quite possibly behind you, but ASOS has just brought back Hello Kitty in a totally wearable way, and I’m loving it.

    The collection, which launches today, comprises of street-wear inspired pieces, and preppy classics, mixed in with a little bit of kitsch. Because Kawaii.

    There are cool sweatshirts and hoodies which can be worn with ripped jeans or a pleated skirt with kitten heels for a more polished look, and chic Breton tops with a miniature Kitty on the chest, best worn with straight jeans and biker boots.

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    For those nights out, there is a pair of incred heels with removable Hello Kitty badges in case you fancy a more paired down look.

    Shop my favourite pieces from the collection below.

    Marie Claire Newsletter

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    asos hello kitty

    Shop now: Hello Kitty x ASOS long sleeve skater t-shirt for £25 from ASOS

    Shop now: Hello Kitty x Heeled sandals with removable badges for £55 from ASOS

    asos hello kitty

    Shop now: Hello Kitty x ASOS Shirt with cuff and pocket embroidery for £45 from ASOS

    asos hello kitty

    Shop now: Hello Kitty x ASOS sequin jumper, launching soon on ASOS

    Plus, you’ve got some cool gifts too, if you’re doing a bit of Christmas shopping too, like the charm bracelet for your BFF, because you know Kitty’s motto, ‘You can never have too many friends’.

    Told you you’d feel nostalgic.

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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