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    1. Style

    ALL THE PICS! See Becks' sizzling new Armani campaign

    More David Beckham in his pants!

    By Marie Claire
    Published 12 June 2009 In News

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    David Beckham - Celebrity News - Marie Claire
    David Beckham - Celebrity News - Marie Claire
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    More David Beckham in his pants!

    If the hordes of screaming women descending on Selfridges yesterday are anything to go by, then pictures of David Beckham in his pants will never fail to prompt mass hysteria!

    And so we come to the latest sizzling series! Becks is back in his Emporio Armani undies for the new autumn/winter campaign, flaunting a well-oiled six-pack, skin tight briefs, and an uncharacteristically dark gelled back hair 'do

    The first of the racy ads were unveiled yesterday, as a six-storey high image descended to cover the entire front façade of Selfridges.

    SEE ALL THE BECKHAM'S ARMANI AD CAMPAIGNS HERE

    David Beckham - Celebrity News - Marie Claire

    Watching the scream-inducing spectacle, the footballer admitted, 'I don't mind having the photograph taken but it’s a little bit embarrassing when it's unveiled.'

    He added, 'I don't know about it giving me a buzz but I'm very proud of it.'

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    While Becks took his place on the podium, wife Victoria looked on proudly from the sidelines.

    David Beckham - Celebrity News - Marie Claire

    Playing a back seat, the former Spice Girl watched as her beau was presented to his adoring fans, and then indulged in a spot of shopping, to the surprise of wandering Selfridges shoppers, as Becks met fans, and signed autographs.

    SEE THE SEASON'S HOTTEST CELEBRITY AD CAMPAIGNS HERE

    MORE POSH AND BECKS PICS HERE

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