PICS: David Beckham in his pants again - hurrah!
David Beckham personally launched his latest ad campaign for Armani underwear at Selfridges today – and, for those subjected to a cold grey day in Blighty, it really was a sight for sore eyes.
The England captain looked hotter than ever in the giant-sized poster, which covered the entire front façade of Selfridges.
David – who first stripped off to his pants for Armani in 2007 – was there in person to unveil the poster for the Emporio Armani underwear autumn/winter 09-10 campaign.
And he looked just as gorgeous in the flesh as Gabby Logan introduced him to a hoarde of fans who’d braved the tube strikes to see him.
The footie star was joined by wife Victoria, who, unusually, took a back seat and let her husband enjoy his glory, while she shopped around inside the store.
David cut a striking figure in a single-breasted, navy Giorgio Armani suit, and even stuck around to meet and greet 300 fans who’d previously qualified for the VIP experience.
We’re not jealous. One. Little. Bit.